39 Celsius Houston Web Marketing Consulting

Is your Web site making Money for your Business?

Ensuring your company is at the top of search engine results is a determining factor of whether or not your Web site can become a Profit Center for your business. 39 Celsius is a Houston Web marketing company focused solely on this goal.

Can potential customers on the Internet find your Web site when they Google your products or services?

Using the Internet, customers in Houston or nationally can search exactly for a product or service.  Type a quick keyword or 3 in Google, and hundreds, often millions, of results will appear on your screen.

Web site Optimization is a detailed, thorough process.

Call us today to find out about our pricing packages.

What’s your online competitive advantage?

In the digital world, Keywords and Keyword Phrases are analogous to Competitive Advantages. And, just as a Competitive Advantage is derived from Strategic Planning, Search Engine Optimization stems from Digital Strategic Planning on the Internet.  Search Engine Optimization is driven by strategic keywords and their density and location on a page.  This is just one of the many criteria and methods search engines use to list your Houston Web site by relevance. 

Call our office and learn more about our Strategic Process>>

Direct Marketing or SEO?

Search Optimization is the practice of promoting products and services using the Web--at a local lever or national. This digital medium, however, revolutionizes direct marketing by allowing advertisers to ONLY target customers who are already looking for their products or services on the Web. Furthermore, it does so, in a timely, relevant, personal and cost-effective manner.

Unlike traditional Direct Marketing, Internet Marketing ONLY aims at consumers already interested and thus much more likely to take action. 

Learn more about Web site Conversion>>

Do I need a Houston Web Expert, or Marketing Professional?

The truth is you need Both. 39 CELSIUS™ is an Internet and SEO consulting company that specializes in Search Marketing, Search Optimization and Web Advertising, but unlike other providers, we are not just focused on our technical skills. We are first and foremost business and marketing professionals. We take a broad business approach in developing SEO marketing strategies that truly add value to our customers’ online business strategies. From our Houston offices, we ensure the Web strategies that we develop are integrated with our customers’ off-line businesses in order to drive profit to the business as a whole. 

Learn more about Our Strategic Process>>

Our Houston Web Optimization Services at a glance

1. Search Engine Optimization (SEO)

From our offices in Houston, Texas, 39 Celsius will develop an effective SEO approach that is aligned with your company’s objectives. We will deliver a Web strategy that is congruent with your business strategy as a whole and that speaks directly to your customers, whether they're national or global. Through effective SEO, we focus your company’s position and niche on the Web, but more importantly, we ensure your on-line and your off-line strategies are in sync. Call our offices today!

2. PPC

Pay-Per-Click is an effective Internet marketing tactic with many advantages over SEO. Unlike search engine optimization, PPC marketing can be much more flexible, targeted, and immediate:

• Start and stop campaigns at any time
• Land customers deep within your site for higher probability of conversions
• Target customers based on geography and/or time of day
• Immediate response—a campaign starts within minutes of launch
• AB and multivariate testing of website for continual improvement

These are just some of the features and benefits of PPC as an Internet marketing tactic.
Find out how 39 Celsius can help you with your regional, national, or global PPC campaigns.>>

3. Email Marketing

Email marketing has one of the highest ROI’s of any direct marketing tactic—online or off-line. Some estimates put the return at $50 for every $1 spent! This is a highly effective low cost tool to drive sales and increase awareness with your customers. Like PPC advertising, you have the ability to land your customers deep within your website, increasing the chances for a conversion. Combined with an analytics program, you can analyze your customer’s online behavior and make incremental changes to your email campaigns and website for continuous improvement. At 39 Celsius we develop and manage effective email campaigns that produce results.

4. Website Design

Have a website, but it’s not generating what you expect in sales or leads? Only a small number of companies have a user-friendly website. The main goal of your website is:

• Inform (provide information)
• Promote your products and services
• Sell (online sales, or lead generation)

Usability—defined by your customers’ conversions or ability to complete a task (i.e. completing a sale, submitting a form, downloading important information, finding information etc.)—is the sum of:

• Website architecture
• Website layout
• Graphics
• Content 

Together these elements greatly affect your website’s ability to meet your customers’ needs and expectations, and thus your bottom line. Important questions to ask of your website include:

• Is your website too busy?
• Do you have distracting graphical elements?
• Is the information organized poorly?
• Do customers get lost on your site and end up on dead end pages?

At its worst, a poorly designed website can have disastrous effects on your brand. At its best, your website can be one of the most effective sales channels and brand elements in your marketing mix. Don’t miss out on the leverage a well designed and functional website can deliver your company’s bottom line. Find out how we can help by visiting, our Website Design.

5. SEO in Spanish and SEO for the Hispanic Market

Hispanics are the largest minority group in Houston, and now the largest minority group in the U.S. Consider these facts:

• Hispanics represent 14% of the total population, or more than 40 million people
• Fastest growing minority group
• Purchasing power of more than $800 billion 

As a group Hispanics are heavy Web users. One study puts the Web usage of American Hispanics greater than their white counterparts. While Spanish is not necessarily the most common language used in online U.S. based Web searches, certain products and services are frequently searched for in Spanish. And while you don’t necessarily need to launch a separate website in Spanish to target this consumer group, there are subtle nuances in how you communicate in English which can mean success or failure in a Web strategy. Find out more about how our SEO company can help you reach this important group of U.S. consumers on the Web. Call our offices today!