Question 1

Can mortgage brokers advertise on Facebook?

Accepted Answer

Yes, mortgage brokers can advertise on Facebook. Mortgage services are labeled as a Special Category for Facebook which means some ad features are limited to prevent discrimination and adhere to the Fair Housing Act guidelines.

Question 2

How do I get mortgage leads on Facebook?

Accepted Answer

Set up and run a Lead Generation campaign (1 of 11 different Facebook campaign objectives) and use Lead Ads (a specific ad type) to capture leads right within Facebook. All the leads are stored in Facebook for easy download or can be emailed to you.

Question 3

Can you advertise mortgages on Facebook?

Accepted Answer

Yes, you can advertise mortgages on Facebook. However, these types of ads are categorized as a Special Category by Facebook so some ad features are limited to prevent discrimination and adhere to the Fair Housing Act.

Question 4

What type of ad formats should I use for my mortgage business?

Accepted Answer

There are several ad formats available on Facebook, including image, video, carousel, slideshow, and lead ads. Mortgage brokers can use a combination of these formats to showcase their services, share customer testimonials, and provide valuable information to potential clients. Lead ads, in particular, are effective in generating leads by allowing users to submit their contact information directly within Facebook.

Question 5

How much should I spend on Facebook ads?

Accepted Answer

The budget for your Facebook ads will depend on your business goals and the competition in your local market. You can start with a small daily budget and gradually increase it based on the performance of your ads. Facebook also offers an automatic bidding option to help you optimize your ad spend and get the most leads at the lowest possible cost.

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