In this post, I am sharing targeting strategies and ad types you can implement NOW for your real estate Facebook ad campaigns. What is important to remember before we get going into the best content is that Facebook marketing for real estate is dependent on paid ad strategies – without ads, your organic non-paid posts will get you nowhere (page posts without ads reach at best 1% of your fans).… Read More
With all the privacy concerns enveloping Facebook recently, they have announced that starting in July many targeting categories will no longer be available to use for advertisers after October of 2018. We are referring to the categories that show up when you browse the Detailed Targeting section when defining your targeting audience (Demographics, Interests and Behaviors).… Read More
We know our contact list is extremely important because as it grows, so will your business. With a contact list, you are able to communicate your message, you are able to reach people who already know you which is less expensive than reaching someone new.… Read More
It’s always good to know your competition! Did you know you can now view your competitor’s ads on Facebook? It’s easy.
1. Go to your competitor’s Facebook page
2. Click on Info and Ads (left menu)
3. Scroll to see all the ads
Understanding what ads your competitors are running on Facebook will allow you to make better decisions in terms of ad spend and perhaps give you a bit of insight into the top level advertising strategy.… Read More
…and what to do about it!
Oh Facebook!
You’ve probably heard Facebook mentioned in the news lately. “People’s data was taken…” “Breach of data…” “Your user information…” Yes, it’s true. Many users’ information was taken and used for political advertising in these past elections.… Read More
