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Welcome, Dear Reader:
Dive into a world of invaluable insights and expert knowledge spanning a wide array of digital marketing categories. Whether you're a seasoned marketer or just embarking on your digital journey, our carefully curated content is designed to enlighten, inspire, and empower. Explore topics that range from SEO strategies that skyrocket your online visibility to the latest trends in paid social ads. 

Our blog is your compass in the ever-evolving landscape of digital marketing, ensuring you're equipped with the tools you need to thrive in the digital realm. Our articles are based on real client work in a wide variety of industries using digital marketing tactics.

Browse by category, or scroll below through all our posts. 

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Toby

In the ever-evolving online advertising landscape, Google Ads remains a cornerstone for driving business. Yet, the dilemma of choosing the right campaign type often perplexes business owners and managers. Should you harness the AI-driven efficiencies of Performance Max or rely on the tried-and-true Search Ad Campaigns?Or should you run both Performance Max and Search simultaneously? This post aims

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Toby

In the crowded and ever-evolving world of social media, getting your restaurant noticed is a constant challenge. Simply posting updates on Facebook or Instagram isn’t enough to cut through the noise anymore. Most importantly, posting content will NOT move your sales or profit in a meaningful and measurable way.Here’s why…Organic social reach has its limitations, and

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Toby

Picture this: You’ve just crafted the perfect Google search ad for your business. It’s smart, it’s catchy, and it’s getting results. But what if you could supercharge its effectiveness by ensuring it reaches your audience exactly when they’re most likely to engage? When they’re most likely to buy? What if you had the power to turn

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Toby

Lessons Learned for Any Business Marketing to ConsumersBenihana’s recent opening in Temecula, CA, reveals a critical oversight in its marketing strategy: the underutilization of digital advertising.I became aware that it was now open only after seeing the below billboard on the highway, which was a full three months post-opening.Benihana Billboard Temecula – New OpeningBeing an

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Toby

Understanding the Return on Investment (ROI) of your Search Engine Optimization (SEO) efforts is beneficial and essential. After all, to be successful and maximize profit for your business, you need to understand which marketing yields the best returns and the most cash flow. I have been implementing SEO strategies for more than 20 years. In almost

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Toby

The numbers are staggering – over 2 billion people use Facebook daily (source: statista), and Google sees more than 8.5 billion daily searches (source: Oberlo)! Google and Meta (Facebook/Instagram) are the 800-pound gorillas in digital marketing. No other online platforms see anywhere near these kinds of numbers. Any other platforms, such as TikTok, Snap, or X,

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