Toby
Facebook’s ad platform is driven by intelligent algorithmsthat can deliver highly profitable ad results. Facebook has a ton of native datathat it draws on readily to help your ad campaigns get off to a strong startand deliver the results you need. But there are things you can do right now to accelerate and greatlyimprove Facebook
Toby
Many restaurants and food companies are still painfully slow in adopting digital marketing. You only have to pick up a local print publication to see the ad dollars that go into inefficient traditional marketing. Or a little competitive analysis on digital spending for restaurants, and food companies show that few are fully embracing digital marketing
Toby
Choices – where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google? Below I go into a comparison between the two platforms to help you decide which is the better
Toby
No other platform provides you as an advertiser with as robust and effective demographic and behavioral targeting as Facebook. Hands down, when it comes to reaching people based on their interests, demographics, likes, and dislikes, and behavior, Facebook is the most effective choice. But… Your Facebook advertising results will vary greatly depending on how
Toby
Before you spend time writing new content for SEO, update your older content that is not performing as well and that has dropped off on Google organic rankings. Writing new content is hard and time-consuming before it gets a foothold organically. Updating old blog content that you already created and that is established takes far
Toby
Do Google Ads Work for Restaurants? Absolutely Google ads work. Remember this about Google – whether we’re talking about Google Ads or Google organic searches and SEO for Restaurants, no other marketing tactic provides a constant stream of pre-qualified leads 24 hours a day, 7 days per week like Google. The fact that a potential
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