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Increase your understanding of digital marketing by reading our posts that provide strategies and actional tips so you can improve your company's digital presence. Our articles are based on real client work in a wide variety of industries using digital marketing tactics.

Browse by category, or or scroll below through all our posts. 

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Toby

Embarking on SEO requires an investment in time and resources to have a measurable impact that returns a profit to you. And choosing the best keywords is an essential starting point. Because not choosing correctly is the difference between making money or wasting your time. And the process does not have to be arduous, but

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Toby

SEO is one of the most effective tools in digital marketing. It’s essential for businesses of all sizes and industries, helping them to rank higher on search engines, reach a larger audience, and increase revenue. This post explains why SEO is important – from increasing visibility to driving conversions with links to other helpful SEO

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Toby

Is your medical spa social media presence getting lost in the shuffle? Are you disappointed at how many prospects don’t notice your work in attracting their attention through social media? Then it’s time for a targeted attack with Facebook and Instagram ads. We’re taking aim at today’s most profitable med spa social audiences by narrowing

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Toby

What is an SEO funnel, and why do you need one?An SEO funnel is a conversion funnel built with website content created around different keywords and topics that a customer searches for as she moves through the different funnel stages. The different stages of the funnel are Awareness (or top of the funnel), Interest and

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Toby

Digital marketing is still the most effective at capturing more potential clients at the lowest cost of any law firm marketing tactics. And Google is at the top of the list of digital marketing tactics. Ninety-seven percent (97%) of all search traffic goes through Google. So, for example, when someone is in a car accident, one

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Toby

Generating leads is essential to growing your medical spa business. But what’s the most effective way to grow medical spa leads? And how can you grow leads quickly? What is your lead generation plan? In this blog post, we’ll explore some of the most effective lead-generation strategies for medical spas.  So, what are the most effective medical spa

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