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39 Celsius SEO Case Study Examples

We're thrilled to give you a closer look at the magic we create in the world of Search Engine Optimization (SEO) through our case studies. Our work over the years has resulted in profound business transformations, increased online visibility, and remarkable revenue growth for our clients. This blog post is your ticket to understanding the significant benefits of SEO and why our expertise is precisely what your business needs. For additional SEO articles, read more here.

"SEO is The Lowest Cost per Lead Out of Any Marketing Channel"
Toby Danylchuk, Founder

SEO Case Studies

Case Study #1: Personal Injury Lawyer

Background

Industry: Legal Services: Personal injury law within a large metro area in California. Personal injury keywords are some of the most competitive SEO niches where cost-per-click (CPC) averages $200 - $950 per click (CPC is used as a barometer for SEO competition, among other variables). 

Challenges: Extreme SEO competition from other law firms in the city, so ranking organically required a well-thought-out SEO plan that included content, on-page SEO, technical SEO, and more. 

Goal: Capturing more organic non-paid traffic to lessen the reliance on Google Ads and Local Service Ads (related case study here on LSA cost per lead for lawyer niches).  Related post here on how to build your practice with SEO.

Strategy: 

  • Re-design of the website to improve usability, conversions, and site architecture for improved SEO
  • Developed a content strategy based on the most economically valuable search phrases that evaluated search volumes, search value, and search intent (transactional, informational, commercial)
  • Implement the content roadmap by writing and optimizing the content to rank in multiple places throughout a Google SERP.
  • Local SEO implementation of optimizing the Google Business Profile, and building local citations for improved exposure in Google Local SEO, and Google Maps.
  • Technical SEO, on-page SEO

ORGANIC SEO RESULTS

$193,000 in monthly organic SEO value!

Personal Injury Lawyer SEO Case Study Value

Personal Injury Lawyer SEO Case Study - 

Consistent organic SEO keyword growth

Personal Injury Lawyer SEO Case Study - Organic Keyword Growth

Personal Injury Lawyer SEO Case Study - Organic Keyword Growth

Case Study #2: Wedding Venues Website

Background

Industry: Hospitality—The company sells wedding venue packages in a specific area of California. On average, it puts together and manages over 200 weddings per year.

Challenges: The company was heading into its busy season with a 10% drop in sales and a 6% drop in leads. Before our SEO project, the client had minimal investment in SEO. The company's website had serious speed-loading issues with oversized images and no technical SEO to speed up the page load.

Goal: To increase organic non-paid traffic of economically valuable keywords to the website and surpass last year's sales goals.

Strategy: 

  • Implemented technical SEO strategies to improve page loading times. All pages on mobile devices now pass Google's Core Web Vitals. 
  • Developed a 6-month data-driven SEO roadmap of economically valuable content to capture more leads and sales. The plan included overhauling existing content and creating new content. As part of this plan, we optimized every image on the website for fast page loading. 
  • Implemented the content roadmap by writing and optimizing the content to rank in multiple places throughout a Google SERP.
  • Strategic internal linking strategy

The results below are after only four months of SEO work. Desktop organic traffic is up 96% year-over-year.

SEO Case Study - Hospitality - Wedding Venue Website

SEO Case Study - Hospitality - Wedding Venue Website

The results below are for mobile traffic to the site - up significantly more than on desktop. 195% Growth year over year.

SEO Case Study - Wedding Venue Website Mobile Traffic Increase

SEO Case Study - Wedding Venue Website Mobile Traffic Increase

Case Study # 3: Shopify Site, Direct-to-Consumer (DTC) Dental Niche

Background

Industry: The company is a direct-to-consumer business model for health products. The company has angel and VC investors and seeks fast growth in sales and profit.

Challenges: Before our SEO project, the client had not invested in SEO, and the site was not ranking well.

Goal: To increase the number of economically valuable keywords ranking on the first page of Google.

Strategy: 

  • Begin cleanup of SEO errors and warnings
  • Develop a 6-month data-driven SEO roadmap of content that was economically valuable and did not overlap with any existing content that site already had
  • Implement the content roadmap by writing and optimizing the content to rank in multiple places throughout a Google SERP.
  • Strategic internal linking strategy

ORGANIC SEO RESULTS

443% Google Organic Traffic Growth Year-over-Year

443% Google Organic Traffic Growth Year-over-Year

Shopify SEO Case Study - Dental Products Direct to Consumer

Shopify SEO Case Study - Dental Products Direct to Consumer

Number of Keywords Bringing Traffic to The Website

Up 420%

Number of Organic Keywords in Positions 1 - 3

Up 334%

Number of Organic Keywords in Positions 1 - 10

Up 447%

Number of Google Organic Keywords on First Page

Number of Google Organic Keywords on First Page

Equivalent Cost to Buy Organic Traffic

Equivalent Cost to Buy Organic Traffic in Google Ads (2 months)

(Read our related post about keyword cannibalization between Google Ads and SEO that is about this site, along with how to calculate the ROI of SEO, and the importance of SEO + Content Marketing for results)

Shopify Site SEO - Before and After Organic SEO Value

Shopify Site SEO - Before and After Organic SEO Value

Case Study #4: South Beach, Miami Pizza Restaurant

Background

Industry: The company was a trendy hotel in South Beach, Miami, that opened a higher-end Brooklyn-style pizza restaurant next door to its hotel. The restaurant offered white table linens, trendy cocktails, and music. 

Challenges: Before our SEO project, the client had not invested in any local SEO. The pizza restaurant had minimal exposure in Google searches and on Google Maps until we started our project.

Goal: To increase the restaurant's search presence for relevant local searches in Google Maps and Google searches.

Strategy: This was a local SEO strategy that involved both on-page technical SEO, and off-page citation work.

  • Implemented on-page SEO throughout the site - SEO optimized Title tags, Meta Descriptions, and content.
  • Implemented json local schema markup to make it clear to Google what type of restaurant it was, the hours, name, address, and phone info.
  • Utilizing local SEO competitive research, identified an extensive list of relevant local citations that would increase its validation with Google—also submitted the company to the primary data aggregators.

ORGANIC SEO RESULTS

Below is a chart from the restaurant's Google Business Profile showing the skyrocketing growth in impressions in Google searches and within Google Maps. (read more about the restaurant SEO process)

Pizza Restaurant - Successful Local SEO Example

Pizza Restaurant - Successful Local SEO Growth in Impressions in Search and Maps

Pizza Restaurant - Successful Local SEO Example

Pizza Restaurant - Successful Local SEO Growth in Impressions in Search and Maps

How customers are finding the restaurant.

Pizza Restaurant Local SEO - How People Found The Restaurant

Pizza Restaurant Local SEO - How People Found The Restaurant

Pizza Restaurant Local SEO - How People Found The Restaurant

Pizza Restaurant Local SEO - How People Found The Restaurant

What actions are customers taking?

Pizza Restaurant Local SEO - Customer Actions

Pizza Restaurant Local SEO - Customer Actions

Pizza Restaurant Local SEO - Customer Actions

Pizza Restaurant Local SEO - Customer Actions

A table showing the top 10 non-branded search terms for this pizza restaurant. 

Pizza Restaurant Local SEO Search Terms

Pizza Restaurant Local SEO Search Terms

Pizza Restaurant Local SEO Search Terms

Pizza Restaurant Local SEO Search Terms

Case Study #5: Cooking Site

Background

Industry: Cooking recipes, tutorials, and video lessons for kids, by kids, with lots of additional content around ingredients, tools, and techniques. The space is very competitive with major brands.

Challenges: This was a brand-new domain with no history or exposure in Google. We needed to gain exposure to both high-volume keywords and long-tail keywords with lower volumes. 

Goal: To gain rapid exposure in Google for hundreds of relevant cooking search phrases and monetize the traffic.

Strategy: This was a data-driven video and textual content strategy that involved topic and keyword research as well as a well-organized internal linking strategy and on-page SEO.

  • Data-driven content strategy
  • Traditional and Technical SEO: Implemented json compressed recipe schema markup, video schema markup, and focused on site speed and page load times
  • Wrote hundreds of pages of unique, relevant content and on-page SEO implemented throughout the site.
  • Extensive internal linking and content silo strategy (related post here on implementing silos with Wordpress categories)

ORGANIC SEO RESULTS

Below are the results of clicks and impressions pulled from Google Search Console over 16 months. Steady increases in clicks and impressions as we implemented the content strategy over time. (read even more in-depth about the strategies and tactics that made this a great SEO content marketing case study. Here's a related post on using Google Search Console for better SEO)

SEO Case Study - Content - Text - Video

SEO Case Study - Content - Text - Video

SEO Case Study - Content - Text - Video

SEO Case Study - Content - Text - Video

And SEO by the numbers

Number of Organic Keyword Bringing Traffic to The Site

16,883 Keywords

Number of non-Branded Organic Visitors

29,800 Organic Visits / mo

Equivalent Cost to Buy the Traffic in Google Ads

$10,800 / mo

Case Study #6: Mobile Cannabis Sales in Southern California

Background

Industry: Mobile legal cannabis delivery in Los Angeles.

Challenges: Because of the industry, paid ad strategies are limited so the company relies heavily on organic searches. This was a small family-run business in a highly competitive niche in southern California. The company had hired a prior SEO company with no results.  

Goal: To increase exposure to economically valuable local search terms to grow sales. 

Strategy: This project is focused on local and traditional SEO. Part of the project involved cleaning up the site to ensure the basics of on-page SEO are solid and a data-driven local content strategy to capture traffic for queries with economic value. Also, competitors were regularly falsely reporting the company's Google Business Profile as spam, which was taken offline at a minimum every month or more, costing them thousands in lost sales each month. We implemented a legal strategy to stop competitors from harming their business. 

  • Data-driven content strategy
  • Traditional and Technical SEO: Implemented json compressed schema markup, and focused on on-page SEO and site cleanup
  • Local SEO, Google Business Profile optimization with a legal strategy to stop competitors from illegally taking down the company's Google Business Profile
  • On-page SEO and site audits to uncover and resolve issues on the site hurting SEO

ORGANIC SEO RESULTS

Below are the results of clicks and impressions pulled from Google Search Console over 16 months. Steady increases in clicks and impressions as we implemented the content strategy over time. 

Local SEO Case Study - Cannabis Sales Traffic Growth

Local SEO Case Study - Cannabis Sales Traffic Growth

Local SEO Case Study - Cannabis Sales Traffic Growth

Local SEO Case Study - Cannabis Sales Traffic Growth

Google Business Profile Growth Statistics - Website Clicks Growth

SEO Case Study - Cannabis Sales - Google Business Profile Website Clicks

Local SEO Case Study - Cannabis Sales - Google Business Profile Website Clicks

Local SEO Case Study - Cannabis Sales - Google Business Profile Website Clicks

Local SEO Case Study - Cannabis Sales - Google Business Profile Website Clicks

Google Business Profile Growth Statistics - Phone Calls Growth

SEO Case Study - Cannabis Sales - Google Business Profile Calls

Local SEO Case Study - Cannabis Sales - Google Business Profile Calls

Local SEO Case Study - Cannabis Sales - Google Business Profile Calls

Local SEO Case Study - Cannabis Sales - Google Business Profile Calls

Google Business Profile Growth Statistics - Profile Views Growth

SEO Case Study - Cannabis Sales - Google Business Profile Cannabis Search Terms

Local SEO Case Study - Google Business Profile Cannabis Search Terms

Local SEO Case Study - Cannabis Sales - Google Business Profile Cannabis Search Terms

Local SEO Case Study - Google Business Profile Cannabis Search Terms

Google Business Profile Local Search Terms

SEO Case Study - Cannabis Sales - Google Business Profile Cannabis Search Terms

Local SEO Case Study - Cannabis Sales - Google Business Profile Search Terms

Local SEO Case Study - Cannabis Sales - Google Business Profile Cannabis Search Terms

Local SEO Case Study - Cannabis Sales - Google Business Profile Search Terms

Case Study #7: Med Spa

Background

Industry: Med Spa offers services such as laser tattoo removal, botox, wellness, and vitality, weight loss injections, esthetician services, and more.

Challenges: Prior agency was not progressing on SEO, and customer service was lacking.  

Goal: To increase organic exposure for economically valuable terms in Google to complement the company's Google Ad strategy, which we were also running. 

Strategy: This project focused on several core areas: a re-branding of the website that incorporated technical SEO, conversion rate optimization, and focused on site speed and Google's Core Web Vitals. Then, Local SEO, and finally, a data-driven content strategy that produced more content around what prospective customers were searching for. (related post here on med spa SEO)

  • Website re-design in Wordpress, content strategy to expand the volume of searches the site ranks for, and implemented Local SEO, and Technical SEO

ORGANIC SEO RESULTS

Below are the results of clicks and impressions pulled from Google Search Console from when we started. Steady increases in clicks and impressions as we implemented the SEO strategy over time. 

SEO Case Study - Med Spa Website

SEO Case Study - Med Spa Website

SEO Case Study - Med Spa Website

SEO Case Study - Med Spa Website

Website Clicks Growth

SEO Case Study - Med Spa Traffic Growth

SEO Case Study - Med Spa Traffic Growth

SEO Case Study - Med Spa Traffic Growth

SEO Case Study - Med Spa Traffic Growth

Google Business Profile Growth Statistics - Phone Calls Growth

SEO Case Study - Med Spa Impression Growth

SEO Case Study - Med Spa Impression Growth

SEO Case Study - Med Spa Impression Growth

SEO Case Study - Med Spa Impression Growth


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