Question 1

Do Google Ads work for law firms?

Accepted Answer

Yes. In our 2026 data, Google Ads produced cheaper leads than Local Service Ads for both immigration and personal injury attorneys. Results depend on your practice area, market, and how well your landing pages convert clicks into leads.

Question 2

Are Google Local Service Ads worth it for attorneys?

Accepted Answer

For many firms, yes, but it depends on the practice area. In 2026, LSA produced criminal defense leads at roughly a third of the estimated Google Ads cost. For immigration and personal injury, Google Ads delivered cheaper leads. Many firms get the best results by running both.

Question 3

How much do Local Service Ads cost for lawyers?

Accepted Answer

In our 2026 data, average LSA cost per lead was $75 for immigration, $225 for criminal defense, and $658 for personal injury phone calls ($258 for PI message leads). LSA costs have roughly doubled or tripled since 2021.

Question 4

What happened to the Google Screened badge?

Accepted Answer

In late 2025, Google replaced the Google Screened badge with a single Google Verified badge for all Local Service Ads advertisers. Firms that already had the Google Screened badge were moved over automatically.

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Case Study: Up To 3X Lower Cost Per Lead For Attorneys, LSA vs Google Ads (2026 Data)

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