Do Google Ads Work For Law Firms?

Yes, Google Ads work for law firms. The most effective ads for lead generation from Google are Local Service Ads (LSA) or Google Ads (PPC) the latter of which is a different ad product than LSA. LSA is pay per lead and Google Ads (PPC) are pay-per-click.

Are Google Local Service Ads Worth It?

Yes, Google Local Service Ads (LSA) are worth it. LSA are are up to 10X less expensive per lead than leads coming from Google Ads (PPC). Depending on your budget, your niche, competition, and your geotargeting, you can generate a substantial amount of leads.

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[data-css="tve-u-17a3b1f8b10"]{margin-left:-4px;padding:0px !important;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"]{float:left;z-index:3;position:relative;min-width:240px;margin-top:0px !important;margin-bottom:15px !important;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b11"]{max-width:22%;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b13"]{max-width:78%;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b10"] > .tcb-flex-col{padding-left:4px;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0e"]::after{clear:both;}:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] p,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] li,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] blockquote,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] address,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] .tcb-plain-text,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] label,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] h1,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] h2,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] h3,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] h4,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] h5,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] h6{color:#999;}:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] p,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] li,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] blockquote,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] address,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] .tcb-plain-text,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"] label{font-size:13px;}:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0d"]{padding-top:0px !important;margin-top:0px !important;padding-bottom:0px !important;margin-bottom:0px !important;font-size:24px !important;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0c"]{padding:0px 0px 0px 20px !important;margin-bottom:15px !important;border-left:2px solid rgba(0,143,255,.85) !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:not(:nth-child(n+2)){margin-top:0px !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:not(:nth-child(n)){margin-right:30px !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:nth-child(n){margin-right:0px !important;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b14"]{padding:0px !important;}:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b15"]{font-size:12px !important;line-height:1em !important;padding-top:0px !important;margin-top:0px !important;padding-bottom:0px !important;margin-bottom:0px !important;}:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] p,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] a,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] ul,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] ul > li,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] ol,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] ol > li,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] h1,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] h2,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] h3,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] h4,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] h5,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] h6,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] blockquote > p,:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"] pre{font-size:var(--tve-font-size,16px);}:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b16"]{text-decoration-line:none !important;--eff:none !important;text-decoration-color:var(--eff-color,currentColor) !important;}}@media (max-width:1023px){[data-css="tve-u-1793e7f8e95"]{--tve-alignment:center;float:none;display:block;margin-left:auto !important;margin-right:auto !important;margin-top:0px !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper{width:calc(( 100% - 0px ) / 1);}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:nth-child(n+2){margin-top:50px !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:not(:nth-child(n+2)){margin-top:0px !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:not(:nth-child(n)){margin-right:30px !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:nth-child(n){margin-right:0px !important;}}@media (max-width:767px){.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper{width:calc(( 100% - 0px ) / 1);}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:nth-child(n+2){margin-top:40px !important;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b10"]{flex-wrap:nowrap !important;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0f"]{min-width:80%;margin-bottom:15px !important;}[data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b17"]{margin-bottom:15px !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:not(:nth-child(n+2)){margin-top:0px !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:not(:nth-child(n)){margin-right:30px !important;}.tcb-post-list[data-css="tve-u-17a3b1f8b01"] .post-wrapper.thrv_wrapper:nth-child(n){margin-right:0px !important;}:not(#tve) [data-css="tve-u-17a3b1f8b01"].tcb-post-list [data-css="tve-u-17a3b1f8b0d"]{font-size:20px !important;}}@media (min-width:300px){:not(#tve) [data-css="tve-u-15d9e95bd96"] >:first-child{color:#f1a03f;--tve-applied-color:#f1a03f;}[data-css="tve-u-9xzx8y148srgx"]{max-width:1000px !important;background-image:repeating-linear-gradient(45deg,rgba(240,243,243,.7),rgba(240,243,243,.7) 3px,transparent 3px,transparent 6px) !important;background-size:auto !important;background-position:0px 0px !important;background-attachment:scroll !important;background-repeat:repeat !important;background-color:#f6f6f6 !important;}[data-css="tve-u-15d9e95bd96"]{font-size:23px;width:23px;height:23px;color:#fff;border:1px solid #ff8b38;border-radius:99px;overflow:hidden;position:absolute;right:-10px;top:-10px;--tcb-local-color-icon:#f1a03f;--tcb-local-color-var:#f1a03f;--tve-icon-size:23px;background-image:linear-gradient(#010101,#010101) !important;padding:10px !important;background-size:auto !important;background-position:0px 0px !important;background-attachment:scroll !important;background-repeat:no-repeat !important;margin:-30px 15px 0px 0px !important;z-index:10 !important;}[data-css="tve-u-15f1529728c"]{float:none;max-width:906px;margin-left:auto !important;margin-right:auto !important;margin-bottom:10px !important;}[data-css="tve-u-15f1529728d"]{max-width:906px;float:none;margin-left:auto !important;margin-right:auto !important;margin-top:0px !important;padding-top:20px !important;}[data-css="tve-u-15f15297292"]{font-family:Raleway !important;font-weight:400 !important;}[data-css="tve-u-15f1529728c"] .tve_sep{border-width:1px;border-color:#86878b;}[data-css="tve-u-15f15297297"]{max-width:940px;float:none;margin-left:auto !important;margin-right:auto !important;margin-top:1px !important;}[data-css="tve-u-15f15297298"]{padding-left:10px !important;padding-right:0px !important;}[data-css="tve-u-15f1529729a"]{padding-top:0px !important;padding-bottom:0px !important;}[data-css="tve-u-15f1529729b"]{margin:20px 10px !important;}[data-css="tve-u-15f1529729f"]{margin-bottom:10px !important;}[data-css="tve-u-15f1529729a"] > .tcb-flex-col > .tcb-col{justify-content:center;}[data-css="tve-u-15f152972a0"] h3{margin:0px !important;padding:0px !important;}[data-css="tve-u-15f152972a0"] h2{margin:0px !important;padding:0px !important;}[data-css="tve-u-15f152972a0"] h1{margin:0px !important;padding:0px !important;}[data-css="tve-u-15f152972a0"] p{margin:0px !important;padding:0px !important;}[data-css="tve-u-15f152972a2"] strong{font-weight:600;}:not(#tve) [data-css="tve-u-15f152972a2"]{font-weight:300;font-family:"Open Sans" !important;font-size:34px !important;}[data-css="tve-u-15f152972a3"]{max-width:70px;}[data-css="tve-u-15f152972a3"] .tve_sep{width:100%;border-width:2px !important;border-color:#f1a03f !important;}[data-css="tve-u-15f152972a4"]{padding-right:20px !important;}[data-css="tve-u-15f152972ab"]{border:1px solid #e4e4e4;box-shadow:rgba(0,0,0,.14) 0px 8px 23px 5px;margin-bottom:0px !important;margin-top:0px !important;background-color:#fff !important;margin-right:0px !important;padding-right:0px !important;}[data-css="tve-u-15f152972ac"]{margin-top:13px !important;}[data-css="tve-u-15f152972ae"] strong{font-weight:600;}:not(#tve) [data-css="tve-u-15f152972ae"]{font-weight:400;font-family:"Open Sans" !important;font-size:20px !important;}[data-css="tve-u-15f1529728d"] .tve_sep{width:100%;border-width:1px !important;border-color:#86878b !important;}#lg-ko675w1c .tve-form-button{--tcb-local-color-cf6ff:#1473d2;--tcb-local-color-73c8d:#1559a2;min-width:100%;}:not(#tve) #lg-ko675w1c .tve-form-button:hover .tcb-button-link{background-color:var(--tcb-local-color-73c8d) !important;}#lg-ko675w1c .tve-form-button .tcb-button-link{letter-spacing:2px;border-radius:5px;padding:18px;background-color:var(--tcb-local-color-cf6ff) !important;}#lg-ko675w1c .tve-form-button .tcb-button-link span{color:#fff;--tcb-applied-color:#fff;}[data-css="tve-u-1792b9d4997"]{margin-top:60px !important;}[data-css="tve-u-1793ee4c726"] .tcb-button-link{letter-spacing:2px;background-image:linear-gradient(var(--tcb-local-color-62516,#1372d3),var(--tcb-local-color-62516,#1372d3));background-size:auto;background-attachment:scroll;border-radius:5px;overflow:hidden;padding:18px;background-position:50% 50%;background-repeat:no-repeat;}[data-css="tve-u-1793ee4c726"] .tcb-button-link span{color:#fff;--tcb-applied-color:#fff;}[data-css="tve-u-1793ee4c726"]{--tve-alignment:center;float:none;--tcb-local-color-62516:#187b15 !important;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f0f4b27"]{width:528px;--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f1191d5"]{width:163px;--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f13a7aa"]{width:696px;--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f15beff"]{width:402px;--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f17599c"]{width:600px;--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f177716"]{--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f184019"]{width:600px;--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f196a8e"]{width:671px;--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f19f4fe"] .tcb-button-link{letter-spacing:2px;background-image:linear-gradient(var(--tcb-local-color-62516,#1372d3),var(--tcb-local-color-62516,#1372d3));background-size:auto;background-attachment:scroll;border-radius:5px;overflow:hidden;padding:18px;background-position:50% 50%;background-repeat:no-repeat;}[data-css="tve-u-1793f19f4fe"] .tcb-button-link span{color:#fff;--tcb-applied-color:#fff;}[data-css="tve-u-1793f19f4fe"]{--tve-alignment:center;float:none;--tcb-local-color-62516:#187b15 !important;margin-left:auto !important;margin-right:auto !important;}}@media (max-width:1023px){[data-css="tve-u-15f1529728d"]{max-width:652px;}[data-css="tve-u-15f1529728c"]{max-width:652px;}[data-css="tve-u-15f1529729a"]{margin-left:0px;}[data-css="tve-u-15f1529729a"] > .tcb-flex-col{padding-left:15px;}[data-css="tve-u-15f15297292"]{font-family:Raleway !important;font-weight:400 !important;}:not(#tve) [data-css="tve-u-15f152972a2"]{font-size:30px !important;}}@media (max-width:767px){[data-css="tve-u-15f1529728c"]{margin-bottom:10px !important;margin-top:-27px !important;padding-bottom:0px !important;}[data-css="tve-u-15f152972ae"]{line-height:1.6em !important;}:not(#tve) [data-css="tve-u-15f152972ae"]{font-size:19px !important;}[data-css="tve-u-15f15297297"]{margin-top:-11px !important;margin-left:0px !important;}:not(#tve) [data-css="tve-u-15f152972a2"]{font-size:33px !important;}[data-css="tve-u-15f152972ac"]{margin-top:0px !important;}[data-css="tve-u-15f15297298"]{margin-top:0px !important;}[data-css="tve-u-15f152972ab"]{float:none;margin-left:-6px !important;margin-right:auto !important;padding-left:0px !important;}[data-css="tve-u-15f152972a4"]{margin-top:15px !important;padding-right:0px !important;}[data-css="tve-u-1793ee4c726"]{display:block;max-width:77%;width:77%;min-width:0px !important;float:none;z-index:3;position:relative;--tve-alignment:center;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-1793f0f4b27"]{display:block;width:309px;float:left;z-index:3;position:relative;--tve-alignment:left;}[data-css="tve-u-1793f19f4fe"]{display:block;max-width:77%;width:77%;}[data-css="tve-u-1793f202910"]::after{clear:both;}[data-css="tve-u-1793f1191d5"]{display:inline-block;--tve-alignment:center;margin-left:auto !important;margin-right:auto 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!important;margin-right:auto !important;margin-top:0px !important;padding-top:20px !important;}[data-css="tve-u-15f15297292"]{font-family:Raleway !important;font-weight:400 !important;}[data-css="tve-u-15f1529728c"] .tve_sep{border-width:1px;border-color:#86878b;}[data-css="tve-u-15f15297297"]{max-width:940px;float:none;margin-left:auto !important;margin-right:auto !important;margin-top:1px !important;}[data-css="tve-u-15f15297298"]{padding-left:10px !important;padding-right:0px !important;}[data-css="tve-u-15f1529729a"]{padding-top:0px !important;padding-bottom:0px !important;}[data-css="tve-u-15f1529729b"]{margin:20px 10px !important;}[data-css="tve-u-15f1529729f"]{margin-bottom:10px !important;}[data-css="tve-u-15f1529729a"] > .tcb-flex-col > .tcb-col{justify-content:center;}[data-css="tve-u-15f152972a0"] h3{margin:0px !important;padding:0px !important;}[data-css="tve-u-15f152972a0"] h2{margin:0px !important;padding:0px !important;}[data-css="tve-u-15f152972a0"] h1{margin:0px 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