The goal of this post is to provide you with unbiased objective insights into Yelp’s advertising platform before you commit advertising dollars to it. My perspective is that of an agency that has worked with hundreds of businesses nationwide in deciding where best to allocate digital advertising spend that will provide the most profitable return.… Read More
One of the biggest challenges you face as a mortgage broker is a consistent new client stream each month. The task may feel daunting given the amount of marketing dollars spent by huge companies like Lending Tree, Quicken Loans and others.… Read More
The numbers are staggering – billions of people log onto Facebook daily, and Google sees more than 3.5 billion searches per day!
No other online platforms see anywhere near these kinds of numbers. The sheer volume is partly what makes each platform so valuable to you as an advertiser – your customers are on both of these platforms.… Read More
Choices – where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google?
I wrote a post a while back on Yelp advertising here that was one of the most commented posts we have, and the majority of the comments are negative about advertising on one of the top online review sites.… Read More