Medical Spa SEO

by Toby

September 25, 2022

Medical Spa SEO - How To Grow Traffic

The opportunity is clear - medical spa searches in Google continue to skyrocket with exponential growth year over year.

Take a look at the images below - search volume is exponentially growing for various med spa services in Google. 

Medical Spa SEO - Tattoo Removal Near Me

Med Spa SEO: Tattoo Removal Near Me

med spa near me growth in Google searches

Med Spa SEO: near me growth in Google searches

Medical Spa SEO - Laser Hair Removal Near Me Searches

Med Spa SEO: Laser Hair Removal Near Me Searches

Everything is growing in search volume. 

Prefer to watch a video on the topic?

So, where do you start?

In this post, I will cover the SEO strategies and tactics you need to get started improving your organic non-paid presence in Google now. Search engine optimization is one part of an overall successful marketing strategy that leans heavily on digital tactics. Read my related post on lead generation for medical spas for additional ideas to generate leads which SEO is just one component. (Related post here on our SEO Case Studies.)

But first, let’s clarify, what is Medical Spa SEO?

Medical Spa SEO (search engine optimization) is a set of tools, techniques, processes, and strategies designed to rank as much of your website’s content, including pages, images, and videos, at the top of Google Search Results Pages (SERPs) in as many different locations on a Google search page as possible. 

For any keyword, typically, there are often 5 or more features within a Google Search Results Page (SERP) that you have the opportunity to show your website in. Think about a Google SERP like the shelf space at a grocery store - the more spots you occupy, the more likely you will win the click and the sale. 

Here’s a list of the 8 most common places to rank your website and your content, which a comprehensive SEO strategy plus content marketing aims for. (see my related post here on all the different features you can rank with a Google SERP)

Most Common Places You Can Rank


Local 3-Pack

If the search term has a geo-qualifier, as many do, such as, “laser tattoo removal Temecula”, or no geo qualifier, but the keyword intent is clear that someone wants local results, then Google often shows a local pack of 3 listings as below. Ranking here is primarily based on local SEO efforts, among other factors which I go into further below. (and a related post here on, what is local SEO?)

Med Spa Local SEO 3-Pack

Med Spa Local SEO 3-Pack Listing


Traditional Organic Listings

Below the local pack is the traditional organic listings. The process of ranking here is different from the local pack. Jump to the section on how to rank in traditional organic.

Medical Spa SEO - Traditional Organic Listing

Medical Spa SEO - Traditional Organic Listing


"People Also Ask" + FAQs

It’s common to find mixed within the traditional organic listings a section Google calls, People Also Ask, along with sitelinks that have FAQs listed below a website listing (as Yelp does in the below image). Jump to the section on how to rank People Also Ask + FAQs.

Medical Spa SEO - People Also Ask - FAQs

Medical Spa SEO - People Also Ask - FAQs


Image Pack + Video Listing

While still scrolling down a Google search results page, Google can show Image Packs as well. Because much of the results of medical spa services are visual, it’s not uncommon for Google to mix images in with the traditional organic listing images. Image SEO is important for ranking here. Jump to the section about how to rank in the Image Pack + Video Listings.

Med Spa SEO - Image Pack Showing

Med Spa SEO - Image Pack Showing

And if you’re producing quality videos, you have yet another opportunity to show in the organic listings with an optimized video.

Med Spa SEO - Video Ranking

Med Spa SEO - Video Ranking


Image Tab

And don’t forget image SEO to rank on the image tab. Image search is not far behind in volume than typical Google search results. Especially for medspa procedures where you can highlight before and after results. Jump to the section about ranking images

Medical Spa SEO - Ranking Images in Google

Medical Spa SEO - Ranking Images in Google


Video Tab

Hopefully you’re producing quality short videos, too, because you can rank on the Video tab too. A helpful related post here on how YouTube videos embedded in a page can improve SEO. And jump to the section about video ranking.

Med Spa SEO - Video Tab - Video Ranking

Med Spa SEO - Video Tab - Video Ranking


Featured Snippets & Position Zero Rank

Answering common questions can land your listing in the highly coveted Position Zero with Featured Snippets (related post here on maximizing your exposure with zero-click Google searches). Featured snippets are great brand exposure and another place you can rank if you're providing Q&A. Jump to the section about how to rank in Featured Snippets and Position Zero.

Medical Spa SEO - Featured Snippets - Position Zero

Medical Spa SEO - Featured Snippets - Position Zero


Google Maps

And finally, you can rank in Google Maps when people search for medspa services and related terms. Jump to the section about how to rank high in Google Maps.

Med Sps SEO - Google Maps Ranking

Med Sps SEO - Google Maps Ranking

How To Rank in Each Area of A Google Search Results Page

Factors Important for the 3-Pack and Google Maps

Google Business Profile

Ranking in the 3-pack of local results starts with a complete Google Business Profile (formerly known as Google My Business). Ensure your profile is filled out completely and that all the information is accurate. Load photos and videos of before and after, your office, and the staff. And make sure you choose the correct category (medical spa) for your business and add all your relevant services.

Med Spa Local SEO 3-Pack

Med Spa Local SEO 3-Pack


Citations are other websites that mention your company name, address, phone number (i.e. NAP), and sometimes provide a link back to your website. Examples of citations are your Yelp page, Facebook page, chamber of commerce, Yellowbook, and dozens more. 

Google uses these third-party sites as verification that you are who you say you are. Citations build trust.  After all, the last thing Google wants to do is send a searcher to your business and it’s not located at that address, or the phone is wrong. 

Make sure you have an active campaign to get as many high-profile citations as you can, and correct any that list incorrect information. 

For additional ideas for citations, query for your top-ranking competitors in Google and look at what other sites list that company - those are likely good citation sources for you, too. 

Local Business Schema markup

Schema markup is a special code that tells Google exactly what your company’s NAP is (name, address, and phone number), your open hours, and more. 

Here’s an example:

Med Spa Local SEO - Schema Markup Example

Med Spa Local SEO - Schema Markup Example


Reviews affect conversions more than anything else as Google Reviews show right in the search results. The consensus is that reviews provide a very small ranking signal. But don’t ignore them. Make sure you have a system in place - such as with marketing automation - that is automatically soliciting positive reviews. A marketing automation platform can do this seamlessly for you. 

Factors for Traditional Organic SEO


The SEO strategies to rank differ from ranking in a local 3-pack. The focus here is primarily on content. If someone searches for “what is laser tattoo removal” and you don’t have content about that phrase, your site will not be shown to searchers.

So the first step in ranking here is ensuring you have pages dedicated to your primary services. I’m assuming you do not have access to expensive SEO tools, and in this case, do a Google search for your services and take a look at the top competitor pages to understand:

Medical Spa SEO - Traditional Organic Listing

Traditional Organic Listings

  • How much content do they have on the page?
  • What is the word count?
  • Are they using images and video?

Use the ranking competitor pages as a rough guide for your page content. How can you make it better? How long is the content? If the top ranking pages are using 1000 words then like you should write that much to cover the topic. However, be careful writing too much content - a related post here highlighting how reducing the word count improved SEO. And if you're all in on creating content, maximize your SEO efforts by creating an SEO funnel

On-Page SEO and Keywords

For every page on your website, identify one primary keyword.  Your home page, and core service pages are the most important. Ensure  you have a page dedicated to each service area. 

For example, if you provide Dermal Fillers, make sure you have a page dedicated to that, if you do laser tattoo removal, create a page for that. 

Then, your ideal keyword for that service is going to be, Dermal Fillers [city/town name]. 

Take a look at your top-ranking competitors to also see what they are using by checking Google searches with that phrase. You can also use Google Trends and its Related and Top Searches for additional keyword ideas (a related post here on Google Trends.)

Once you have solidified the primary keyword per page, follow these guidelines: 

  • Title tags - the title tag is one of the first elements that a search engine reads to understand what your page is about. Ensure your keyword is used once here. Ideal title tag length is in the 55-character range.
  • Meta Description - this tag goes hand-in-hand with the title tag. Title tags and Meta Descriptions appear in the search results. Use the keyword once here as well. 
  • Alt tags - these are used for your images to tell Google what the image is about. At least one image should have your primary keyword. Additional images should have variations around the keyword
  • Keyword Usage in Body Content - use the keyword at least once at the top of your content exactly as you have used it in your Title Tag and Meta Description. Then perhaps once more in the body content. Most importantly, don’t stuff the keyword unnecessarily into your content. Write for humans first, not search engines, is the best guidance on how to use your keywords
  • Mobile Responsiveness - your page has to load well on mobile devices or you will have a hard time ranking well.  Signs your page doesn’t load well are if you have to pinch the screen to zoom in or out and if you have to scroll right to view the content. Use Google’s free tool here to test your pages, https://search.google.com/test/mobile-friendly. Of course run your competitors through this tool as well to see how they compare 
  • Site speed - your site needs to load fast. Use this free tool from Google to test your mobile page loading speed - https://pagespeed.web.dev/. Test your competitor’s sites, too. To speed up your site, ensure you have a quality web hosting service and your images are optimized for page load, and that you’re utilizing lazy loading.

Factors Affecting "People Also Ask" & Featured Snippets

Not all Google Search Pages include these features, but when they do, you can improve the likelihood of ranking in each of them by first ensuring you have that question and answer on the page, ideally near the top. Then, you need to mark it up using FAQ schema markup. 

For additional ideas on which FAQs you should include, consider the following:

  • Talk to your staff and identify the most common questions that people ask
  • Skim Q&A sites like Quora for additional ideas on common questions that people have
  • Look for Google’s Related Searches that appear towards the bottom of a Search Results Page - below is an example of other terms people search for related to, “is laser tattoo removal safe”
Google Related Searches

Google Related Searches

Ranking in The Image Pack, Image Tab, Video Tab, & Video Pack

Ranking images is almost as important as the traditional organic listings. Image search has a significant volume in Google. Alt tags are the most important factor for images. At least one image should have your primary keyword. 

For videos, embed at least one video that is related to the page content and use video schema markup which informs Google that there’s a video on the page and all its details. 

Without video schema, Google likely won’t index the video, which means it won’t show it in search results. Below is an example - I highlighted in yellow the information that makes it clear to Google all sorts of details that are important about the video. (here's a related post I wrote on improving SEO with YouTube video embeds)

Here’s an example of video schema markup from my own site:

Video Schema Markup Example

Video Schema Markup Example

Content Marketing - Content Strategy

The final area for SEO has to do with producing content regularly. There is a direct correlation between how much content is on your site and the traffic your site receives. And the topics people search for are endless. If you don’t have content for those keyword topics or answers to the hundreds of questions people ask Google, you will not capture that traffic. Instead, that traffic will go to the sites that do have that content which are likely your competitors. 

If you're using WordPress and producing content regularly, read my related blog posts on WordPress Workflow for SEO, and Using WordPress Categories for SEO.

Silos of Content/Content Hubs

For each service area, produce content that covers the service thoroughly. Below is an example showing the different topics people search related to tattoo removal. Here's a related post about silos of content and internal linking that explains the strategy more thoroughly.

  • Small tattoo removal cost
  • Tattoo removal and heavy metal poisoning
  • Tattoo removal aftercare ointment
  • Tattoo removal options

And an additional benefit of producing quality content is that it naturally attracts quality backlinks to your site. A content strategy has many benefits to your company. 


There are many opportunities for you to rank your site on the first page of Google. From various feature areas in a Google Search Results Pages - Local 3-packs, Featured Snippets, Traditional Organic Listings, People Also ask, and FAQs, to the Image Tab and Video Tab - to writing user-focused content on the sub-topics and questions prospective patients have about Medical Spa services. So if you're serious about ranking in Google, embrace a holistic approach to SEO that seeks to maximize your exposure with regular content production.

If you have more questions about SEO, please contact me directly. Or, if you'd like to explore ways a med spa marketing agency like 39 Celsius can help your location improve its SEO traffic and leads, reach out to me today by scheduling a 15-minute call with me below. And if you're local to Temecula, you can learn more about our agency's local Temecula SEO services and Temecula web design

Want To Improve Your SEO?

Book A 15-Minute Call with Me

Toby Danylchuk, 39 Celsius Web Marketing Consulting

Toby Danylchuk, 39 Celsius Web Marketing Consulting

I'm an open book with SEO and digital marketing and would love to learn more about your needs and how we can help you capture more leads. Just click the button below to find a time that works for you!

About the author 

Toby is the co-founder of 39 Celsius. He has over 20 years of digital marketing experience and has started several companies throughout his career. He's an expert in SEO, Social Media Ads, Google Ads, Marketing Automation, and more. He has a BA in Chemistry/Biochemistry from UC San Diego and an MBA from SDSU.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get in touch - how can we help you?

Your journey for better results online begins NOW!