Free Google Ads Course for Spas and Salons
Learn how to master Google Ads for your spa or salon with this complete beginner's guide!
This comprehensive free video course covers everything from keyword research and ad copywriting to campaign setup and conversion tracking. Attract more clients and grow your business with Google Ads!
About the author: Toby co-founded 39 Celsius Web Marketing Consulting in 2008 and has been actively marketing spas and salons nationwide since 2009. He has set up and run hundreds of integrated digital marketing campaigns that include Google Ads, paid social ads (Facebook and Instagram), and Local SEO campaigns.
If you find the series helpful, subscribe to my YouTube channel here: https://bit.ly/48VaOre, and share the course with others.
And if you'd like us to set up your Google Ads campaign hassle-free tailored to your business, learn more here. Or if you're seeking an agency to run campaigns or manage a more comprehensive digital strategy, please reach out to me directly, at toby at 39celsius.com
Who is this Google Ads course for?
This course is specifically designed for spa and salon owners and managers who:
introduction to the course
Module 1: Setting up Your First Google Ads Search campaign
0:00 Introduction to Google Ads for Spas and Salons
0:15 Accessing the Ads Section in Your Campaign
2:47 Navigating to the Billing Profile Section
3:37 Creating a New Search Campaign
4:13 Setting a Campaign Goal and URL
4:48 Adding Keywords to Your Campaign
5:22 Writing Your First Google Ad
6:06 Crafting Compelling Ad Headlines
6:25 Writing Effective Ad Descriptions
6:55 Adding Your Business Name and Logo
7:26 Adding Sitelinks to Your Ads
7:51 Adding Callouts to Your Ads
8:07 Enabling Calls from Your Ads
8:48 Improving Your Ad Strength
9:30 Setting Your Campaign Budget
Module 2: Google Ads Dashboard Tour (Easy Navigation!)
0:00 Introduction - Navigating the Google Ads Dashboard
0:29 Switching to Expert Mode
1:14 Understanding Google Ads Notifications
1:51 Navigating the Google Ads Interface
2:45 Understanding Date Ranges
3:30 Drilling Down to the Campaign Level
4:19 Understanding Google Ads Recommendations
4:37 Exploring Insights and Reports
5:15 The Importance of "Search Terms"
5:35 Reviewing Landing Page Performance
5:55 Setting Up Conversions
6:12 Keyword Research with the Keyword Planner
6:35 Using the Audience Manager
7:07 Managing Billing and Advertiser Verification
7:31 Granting Access to Your Google Ads Account
8:07 Understanding the Structure of Google Ads Campaigns
8:47 Adjusting Campaign Settings
9:52 Checking Networks
10:32 Setting Locations (Geotargeting)
11:45 Adding Languages
12:13 Setting Your Daily Budget
12:43 Choosing a Bidding Strategy
Module 3: How to Structure Google Ads Campaigns for Spas & Salons (Ad Groups!)
0:00 Introduction to Google Ads Campaign Structure for Spas and Salons
0:08 Recap of Campaign Settings
1:37 Understanding Ad Groups
1:54 How Many Ad Groups Should You Create?
2:28 Creating Ad Groups Based on Service Themes
3:17 Focusing Ad Spend for Smaller Budgets
3:33 Navigating to the Ad Group Level
3:46 Renaming Your Ad Group
4:05 Creating a New Ad Group
Module 4: Keyword Research for Spas & Salons. Introducing the Keyword Planner
0:00 Introduction to Keyword Research
0:24 Recap of Account, Campaign, and Ad Group Creation
1:04 Why Google Ads Are So Successful
1:23 Keywords for the Lash Extensions Ad Group
1:30 Navigating to the Google Ads Keyword Planner
2:02 Setting the Target Location
2:53 Adding Seed Keywords
3:46 Understanding Keyword Intent
5:00 Navigational Queries
5:18 Transactional Searches
6:01 Customizing Columns in the Keyword Planner
7:04 Filtering Keywords in the Keyword Planner
7:46 Filtering by Semantic Match
8:18 Grouping Keywords into Ad Groups
9:20 Refining Keywords by Brand and Non-Brand
Module 5: Keyword Research for Spas & Salons. Introducing the Keyword Planner
0:00 Welcome to Part 2 of Keyword Research
0:18 Keyword Intent, Search Volume, and Competition
1:10 Choosing a Mix of High and Medium Competition Keywords
1:18 Walk-In Lash Extensions Near Me
1:39 Checking Keyword Intent
2:03 Selecting the Right Keywords
2:39 Adding Keywords to Your Account
3:20 Broad, Phrase, and Exact Match Keywords
3:48 Broad Match
4:19 Phrase Match
4:44 Exact Match
5:16 Using a Combination of Broad and Exact Match
6:05 Optimizing Your Keyword List
6:31 Keywords and Google Search
7:19 Anecdotal Search Results
7:47 Refining Your Keyword Strategy
Module 6: Create High-Performing Google Search Ads for Spas & Salons (Step-by-Step!)
0:00 Introduction to Setting Up Ads
0:14 Recap of Campaign Settings and Keyword Research
0:27 Adding Exact Match Keywords
0:41 Navigating to Search Keywords
1:11 Changing Match Types to Exact Match
1:44 Turning Off Broad Match Keyword Automation
2:34 Duplicating Keywords with Exact Match
3:07 Creating Responsive Search Ads
3:51 Adding the Final URL
4:24 Adding the Display Path
5:04 Adding Headlines
6:11 Viewing Headline Ideas
7:14 Adding Long Descriptions
8:05 Tips for Writing Effective Ad Descriptions
9:56 Adding Business Name and Logos
10:23 Adding Sitelinks
11:48 Creating Sitelinks
13:14 Sitelink URL Options
13:34 Advanced Sitelink Options
13:58 More Asset Types
14:40 Advanced Call Options
14:58 Adding Callouts
15:42 Adding Promotions
16:19 Adding Structured Snippets
16:38 Adding Lead Forms and Apps
17:01 Adding Location Extensions
Module 7: Google Ads Budget for Spas & Salons: How Much Should You Spend?
0:00 Introduction to Google Ads Budget
0:17 Three Ways to Determine Ad Spend
0:38 Determining Ad Spend Based on Goals
1:17 Cost Per Acquisition
1:45 Conversion Rate
2:28 Calculating Cost Per Conversion
2:42 Example: Men's Haircut
3:15 Effective Landing Pages
3:43 Lifetime Value of a Customer
4:05 Determining Ad Spend Based on Comfort Level
4:30 Day Parting
4:48 Enabling Day Parting
5:39 Consistency in Marketing
6:01 Benchmarking Ad Spend
6:28 Estimating Budget Based on Percentage of Sales
Module 8: Conversion Tracking for Spa & Salon Google Ads (Measure Your Success!)
0:00 Introduction to Conversion Tracking
0:33 Navigating to the Google Tag Manager
1:03 Managing the Google Tag
1:23 Installation Instructions
1:46 Installing the Google Tag
2:05 Setting Up Conversion Actions
2:50 Setting Up Conversion Actions in Google Ads
3:29 Setting Up Phone Call Conversion Actions
4:43 Reviewing Conversion Actions
5:25 Primary and Secondary Conversions
6:04 Editing Conversion Goals
7:15 Secondary Conversion Example
7:31 Setting Up a Thank You Page Conversion Action
8:11 Creating a Website Conversion Action
9:43 Conversion Tracking Summary
Module 9: Performance Max Campaigns for Spas & Salons
0:00 Introduction to Performance Max Campaigns
0:26 What Makes Performance Max Unique?
1:14 How Does Performance Max Target the Right People?
1:34 Creating a Performance Max Campaign
2:06 Choosing Performance Max as the Campaign Type
2:24 Setting Up Conversion Actions
3:12 Entering Your Website URL
3:34 Naming Your Campaign
4:31 Setting Bidding to Maximize Conversions
5:35 Targeting New and Returning Customers
5:46 Setting Location Targeting
6:42 Adding Languages
7:10 Automatically Created Assets
8:02 Setting Ad Schedules
8:51 More Settings
9:28 Naming Your Asset Group
10:35 Generating Assets
11:10 Writing Headlines
12:29 Writing Long Headlines
13:03 Adding Images
14:23 Adding Logos
15:17 Adding Videos
15:46 Adding Sitelinks
17:16 Adding Promotions
17:38 Adding Prices
17:54 Adding Callouts
18:36 Adding Location Extensions
19:30 Adding Search Themes
20:14 Adding Audience Signals
Spa Case Study
0:00 Introduction
0:47 Step 1: Search & Pmax Campaigns
3:24 Step 2: Landing Page
4:37 Digital Plumbing
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