Call: 951-444-0174
For restaurant, med spa, mortgage, law and home service owners who want Google Ads done right — without hiring an agency
Your Google Ads account, built right and live in 3 business days.
One flat fee. No contract. No percentage of your ad spend. You own the account, you own the data, and you keep everything I build.
No pitch-fest. We look at your market together, I tell you what a campaign should cost and return in your industry, and you decide.
Toby Danylchuk, Founder
Example structure. Yours is built around your services, your radius, your phones.
● 20 years inside ad accounts
● $7.5M in managed ad spend
● 1550 businesses served
● Built by one person - the one you talk to
THE PROBLEM
The most expensive button in your business is Google's "Promote" button
Here's what I've seen inside hundreds of small-business ad accounts over two decades.
The owner sets up Google Ads themselves — or worse, clicks the "recommendations" Google keeps emailing them. Google's automated setup turns on broad targeting, no negative keywords, and "Smart" campaigns that spend first and ask questions never.
Three months later they've spent thousands, they can't tell you which click became a customer, and they've concluded "Google Ads doesn't work for my industry."
Google Ads works fine. In your industry, right now, one of your competitors is quietly proving it.
What doesn't work is a campaign with no conversion tracking, no negative keyword list, no geographic discipline, and ad copy written in five minutes inside a dashboard designed to maximize Google's revenue — not yours.
TYPICAL DAMAGE
$3K-$9K
Spent over about three months before the owner gives up — with no conversion tracking in place, so none of it taught them anything.
YOUR THREE OPTIONS
Keep feeding the machine, rent an agency, or pay once and own it.
| Do it yourself | Hire an agency | The 3-Day Launch | |
|---|---|---|---|
| What it costs | $0 — plus whatever Google spends learning on you | $1,000–$2,000 / mo, forever | One flat fee, from $1,497 |
| Ongoing commitment | None | 6–12 month contract, typically | None. No contract. |
| % of your ad spend | — | Often 10–20% on top | 0% |
| Who owns the account | You | Frequently them — you leave with nothing | You. Always. |
| Conversion tracking | Usually missing or double-counting | Varies wildly | Calls, forms and bookings, verified |
| Time to live | Weekends, for months | 2–6 weeks of onboarding | 10 business days |
| Who touches it | You, between customers | Often a junior on 20 accounts | Me. Same person on every call. |
The middle column is a subscription. The right column is an asset you keep.
WHAT YOU GET
Nine things that exist in your account on day 3.
Built in your account, under your login. Nothing here is rented from me.
01
Market & competitor research
What your competitors are bidding on, what they're paying, and where the gaps are inside your radius.
02
A keyword plan built on intent
Terms that mean a person wants to buy today - not the broad-match soup Google suggests.
03
Search and Performance Max
Both built together and included - not sold as an add-on. Tight ad group themes on search; asset groups and audience signals on PMax, fed by real conversion data.
04
Ad copy that isn't autogenerated
Multiple variants per ad group, written to your offer and your differentiators, then set to compete against each other.
05
A real negative keyword list
Hundreds of terms blocked on day one - jobs, free, DIY, cheap, wrong city, wrong service.
06
Conversion tracking, verified
Calls, form fills and bookings, tested end to end, so you can name which click became a customer.
07
Geographic & schedule targeting
You stop paying for clicks from outside your service area, or from 2am when nobody's answering.
08
Budget & bidding setup
A daily budget and bid strategy matched to what a customer is worth to you — not to what Google would like you to spend.
09
A walkthrough recording
A screen-recorded tour of your own account, plus a one-page weekly routine: what to check, what to ignore.
All nine are yours. If you never speak to me again, all nine keep working.
THE BUILD
Three business days, start to launch
You're needed for about 30 minutes of it, total.
DAY 1
Discovery & research
One 30-minute call - your services, your margins, your radius, what a customer is worth. Then competitor review and the keyword plan.
DAY 2
The Build
Campaign and ad group structure, ad copy written to your offer, negative keyword list, geo and schedule targeting, budget and bidding.
DAY 3
Tracking, review, launch
Conversion tracking installed and tested end to end. We walk the account together, you approve it, campaigns go live.
Day 33
Tune-Up call - Included
Thirty days of real data after launch, we get back on a call and tune what's working. Not an upsell — it's the day the account stops being a theory.
RIGHT FIT
This is for you if…
WRONG FIT
This isn't for you if…
WHAT IT COSTS
One fee. Paid once. Yours to keep.
Search and Performance Max, both included - for less than most agencies charge for a single month. And there is no month two.
STARTING AT
$995
Your final quote comes out of the free 15-minute audit, once I've seen your market and how many services you need running. No proposal theater, no follow-up sequence.
Single Location, one core service
Search and Performance Max, full conversion tracking, negative keyword list, geo and schedule targeting.
from $995
Multi-service or multi-location
Separate campaigns per service line or location, with budget split by margin. Search and Performance Max on each.
from $1,549
Ad spend is paid to Google, by you, on your card.
I never touch your money, and I don't take a percentage of it.
WHO BUILDS IT
You're not being handed to a junior.
I'm Toby. I've spent 20 years in digital marketing and 18 of them inside Google Ads accounts — restaurants, med spas, mortgage brokers, attorneys and home services, mostly small businesses where the owner feels every wasted dollar. We've managed $7.5 million in ad spend for 1,550 businesses, and the work I'm proudest of is the accounts where we cut the cost per lead in half without touching the budget.
39 Celsius is a Google Premier Partner, which puts us in the top tier of agencies by account performance. But the part that matters to you is simpler: the person who does the research, writes the ads and installs the tracking is the same person on your discovery call, and the same person on your day-40 tune-up.
This is what "both, working together" looks like. One client account, last 14 days — a search campaign and a Performance Max campaign, conversion tracking live. Impressions up 7,035 while spend went down $51.
Real numbers from this exact build
606 conversions in 30 days at $4.90 each
Massage franchise location – Search + Performance Max on a $3,000/month ad budget, built on the same structure you get in the 3-Day Launch.
Read the full case study →BEFORE YOU ASK
The questions owners actually ask.
No. Ad spend goes from your card straight to Google, inside your account. I don't handle your money and I don't take a percentage of it. Budget on $1,000–$1,500 a month to start in most local markets — I'll give you a real number for your industry on the audit call.
Better. I'll audit what's in there, keep anything that's working, and rebuild the rest. You keep your history, your conversion data and your account age — none of which you'd get from a fresh account.
You get a screen-recorded walkthrough of your account and a one-page weekly routine — what to check, what to ignore. Thirty days after launch we get back on a call and tune what the data is showing. That call is included.
Yes, separately, if your numbers justify it. But most owners running one or two campaigns don't need to pay a monthly retainer for 40 minutes of work, and I'll tell you if that's you.
Then I'll say so on the free 15-minute audit, before you've paid anything. Some markets need a bigger budget than the business can justify. I'd rather lose the sale than build an account that can't win.
Fair question. Performance Max isn't the problem - feeding it nothing is. Google's automation optimizes toward whatever you tell it to value. With no conversion tracking, no negative list and no asset discipline, it optimizes toward cheap clicks, and cheap clicks are not customers. Built on top of verified tracking and a real negative list, it finds demand that search alone misses. That's why it's included rather than sold as an add-on: search and Performance Max work as a pair, and running one without the other leaves money on the table.
Yes. The account is created under your email, on your billing. The campaigns, keyword lists, ad copy, negative lists and tracking are yours. If you never speak to me again, everything keeps running.
Website changes, landing page builds, and ongoing management. If your site is the thing holding the campaign back, I'll tell you on the call and quote that separately. I won't take a build fee and let it fail.
It isn't — that's the point. This is the setup work a good agency does in its first month, sold once, without the eleven months after it.
Website changes, landing page builds, Shopping feed management, and ongoing campaign management.
NEXT STEP
Fifteen minutes, and you'll know whether this is worth doing.
No pitch-fest. We look at your market together, I tell you what a campaign should cost and return in your industry, and you decide. If it's a bad fit, I'll say so on the call.
WHAT HAPPENS AFTER YOU BOOK
- 1You pick a time and answer two questions: your service area, and your top service.
- 2I look at your market before we talk, so the call isn't discovery theater.
- 3Fifteen minutes. Real numbers for your industry. A yes, a no, or a "fix this first."
- 4If it's a yes, the build starts within the week and you're live in 3 business days.
39 Celsius Web Marketing Consulting
32605 Temecula Parkway, Ste 305
Temecula CA 92592
951-444-0174 - info[at]39celsius.com
