Does Blogging Help With SEO? Cracking the Code

by Toby

August 3, 2023

Does Bloggin Help With SEO

Hidden beneath the vast digital ocean, millions of websites are fighting for visibility.

SEO helps websites stand out in the digital world by optimizing their visibility. It's like a sonar device, helping them rise above the rest.

SEO is like a lighthouse guiding customers to your business. It illuminates your online presence, drives traffic, and converts visitors into customers. When your SEO is strong, you'll attract more business, leading to more sales and growth.

Now, let's delve into the heart of our topic: 

"Does blogging help with SEO?" 

Picture this: 

Your website is a digital storefront.

And blogging? 

It's like adding new products, new displays, and new reasons for customers to keep coming back. Each blog post is another beacon, another way for your lighthouse to shine brighter and wider.

Blogging isn't just churning out words.

Prefer to watch a video on this topic?

Crafting blog posts with keywords, internal links, and relevant content increases your website's visibility to search engines.

SEO ensures relevant, helpful content is presented as a top choice when searching online for information. 

In essence, blogging breathes life into your SEO strategy. 

Blogging is essential to SEO, rankings, and visibility in the digital world. Posts must be regular and relevant to keep your "lighthouse" shining bright. Your blog is a strategic tool that elevates you above the competition.

So, does blogging help with SEO?


Blogging is a lighthouse in the digital world, helping your business navigate to success. And the benefits include increased organic traffic, engagement, leads, and sales.

Blogging and SEO are intertwined - blogging can help drive leads, sales and profit.

Let's journey further into the realm of Blogging and SEO to understand better how and why blogging helps SEO, and how it drives more leads, sales, and profit to you.


Understanding the Relationship Between Blogging and SEO

Search engines are like librarians, categorizing webpages according to content, relevance, and more. They traverse the internet to find the perfect answer for every query.

Search engines prioritize fresh and relevant content, rewarding those who consistently provide it with more traffic.

But what's the secret ingredient to this delectable dish we're serving up to the search engines?

Ah, my friend, that would be keywords.

Keywords are vital for content to be noticed by search engines, acting as a guide to answer searchers' queries. They act like signposts in the tapestry of content, helping it catch the eye of search engines.


Blogging as a Source of Quality Content

Blogging is an effective way to share ideas, knowledge, and stories. Well-crafted posts can both inform and entertain readers, providing them with valuable insights and leaving a lasting impression.

Blogging is an effective way to share ideas, knowledge, and stories. Well-crafted posts can inform and entertain readers, providing valuable insights and leaving a lasting impression.

The beauty of a blog lies in its ability to attract and retain visitors to your website.

A blog with regular updates helps build a loyal audience and strengthens customer retention. Not only create new content, but also update old pages and posts for better SEO. Here's a related article about, how to update old content for better SEO.

Updating a blog with keyword-optimized content can help SEO, driving organic traffic to the website. A case study showed exponential growth due to regular blogging - SEO blogging case study.

Does Blogging Help With SEO - Case Study

Does Blogging Help With SEO - Case Study

Blogging can be used to drive sales. By including product recommendations in posts, you can encourage readers to buy. For example, if talking about healthy lifestyle habits, integrate health and wellness products into the post.

Product placement adds value to content, positioning products as solutions to readers' needs and boosting engagement. This can result in increased sales without being too promotional.


Keyword Research and Implementation in Blogging

Keyword research is essential for successful blog posts. It involves finding and analyzing the words people use to search for content related to your topic.

The Process of Keyword Research for Blog Topics:

The first step in keyword research is brainstorming. Start by making a list of general topics related to your business or industry. For instance, if you run a fitness blog, some broad topics might include "weight loss," "healthy recipes," or "workout routines."

Brainstorm keywords related to your topic and think of any questions or problems your audience might have. For example, "healthy breakfast ideas," "home workout routines for beginners," or "how to lose weight fast."

Online tools like Google Keyword Planner, SEMRush and Moz's Keyword Explorer can help with keyword research. They provide data on keyword volume, difficulty and related keywords.

Techniques for Finding Relevant and High-Traffic Keywords:

Keywords should be relevant and have high search volume but low competition. Long-tail keywords, which are longer and more specific, usually have less competition and a clearer intent.

For example, instead of targeting the highly competitive keyword "workout," you might target "full-body workout for beginners at home."

Finding new keywords? For inspiration, check out Google's "People also ask" and "Related searches" sections. These Google search features provide insights into what questions are being asked on your topic (related post here on all the different places to rank in Google and how to optimize for them).

People Also Ask Feature Showing in Google SERP

People Also Ask Feature Showing in Google SERP

Incorporating Keywords into Blog Posts Without Keyword Stuffing:

After finding the right keywords, use them strategically and naturally in your blog post. Avoid keyword stuffing to avoid damaging SEO and turning off readers.

To optimize for SEO, include your primary keyword in the title, headers, and first 100 words. Include variations of your keyword throughout the text.

Writing for SEO requires prioritizing user experience and readability over keyword density. For more info, check out posts on how to choose keywords for SEO. And another insightful post here on using Google Trends to improve your marketing.


Link Building through Blogging

Backlinks are essential for navigating the digital world and increasing website visibility. They direct traffic to sites and signal to search engines that content is valuable, helping them rank higher in results. Internal link building is also an invaluable tactic. (a related post here on the power of internal link building)

Picture each blog post as an island in the digital ocean.

Content that's unique and helpful will draw visitors from other sites, who may then link to it, making it easier for others to find.

Blogging opens up a world of opportunities for attracting backlinks.

You can create a valuable source of content by offering unique insights, researched info, or creative ideas. When shared, others will likely link back to your blog, boosting its authority and search engine ranking.

So, how can you amplify your blogging efforts to attract more backlinks?

Here are some actionable techniques:

  • Outreach: Reach out to other bloggers, industry experts, or websites that might find your content valuable. Tell them about your blog and why it might be worth linking to. This is modern-day PR.
  • Guest Posting: Offer to write a guest post for other blogs in your industry. This not only provides them with free, high-quality content but also gives you the opportunity to include a backlink to your blog. But be careful here, it's a source of many link spammers. Use this strategy more for the exposure to another site's audience as the primary goal. 
  • Influencer Engagement: Engage with influencers in your industry. If they find your content valuable, they might share it with their followers, potentially creating more backlinks.


Enhancing On-Page SEO with Blogging

On-page SEO involves optimizing individual web pages to rank higher and attract more organic traffic from search engines.

On-page SEO involves optimizing individual web pages to rank higher and attract more organic traffic from search engines. 

Think of your blog post as a house.

Meta Tags

The Title Tag and Meta Description are the prominent signage or house number displayed outside the house. These tags provide a glimpse of what the blog post (house) is about.

The headers

These are the rooms (referred to as headlines and sub-headlines as well), each with a distinct purpose.

And the images?

They're the decor, adding visual appeal to your content.

Blogging helps fine-tune these elements, making your "house" more attractive to both search engines and visitors.

Meta tags become more descriptive.

Headers become more organized.

Images become more optimized.

Site Speed and Mobile Responsiveness

In the fast-paced world of the internet, slow loading times are the ultimate party poopers. They can turn an excited visitor into a frustrated exit in a matter of seconds. But fear not, for blogging comes to the rescue again.

Optimizing your blog posts for faster page loading and mobile responsiveness is like tuning a race car for peak performance. Compressed images, streamlined code, responsive design - these tweaks ensure your blog posts load at lightning speed and look great on all devices.


Analyzing the SEO Impact of Blogging

One of the most effective methods for gauging your blog's success is tracking key metrics such as blog traffic, rankings, and conversions.

Tools like Google Analytics (GA4) can provide invaluable insights into how your blog is performing in these areas:

  • Blog Traffic - how many visitors from Google 
  • Keyword Rankings in Google
  • Conversions - how many phone calls, form submissions, or purchases

Perhaps one of the most compelling metrics, however, is conversions.

By tracking conversions, you can quantify the direct impact of your blogging efforts on your bottom line.

Does Blogging Help With SEO

Successful Blogging Case Studies

While data is paramount, nothing tells a story quite like a real-world case study.

Example 1:

Take the example of Groove, a customer service software company. They started a blog documenting their journey to $100K a month in revenue. This authentic, transparent approach to blogging helped them significantly boost their organic traffic and convert many readers into paying customers.

Example 2: 

Another success story is River Pools, a pool installation company.

They used their blog to answer common customer questions and concerns about installing a pool, positioning themselves as experts in their field. This led to a massive increase in organic traffic and generated millions of dollars in sales.

These cases illustrate the power of blogging as an SEO tool. By providing valuable, relevant content to your audience, you can improve your search engine rankings, drive more traffic to your site, and, ultimately, increase conversions.

So, keep your eyes on the data, continue to refine your strategy, and watch as your blogging efforts propel your business to new heights. (Here are other SEO case studies).

Example 3:

Below is a chart showing the steady increase in the number of keywords in positions 1 - 3 in Google when consistent blogging started. 

Chart Showing Increase Number Keywords Positions 1 - 3

Chart Showing Increase in Number of Keywords in Positions 1 - 3 When Blogging Started

Wrapping It Up and Key Takeaways

Ah, the digital landscape!

A bustling metropolis brimming with words and ideas, where every click is a potential customer, and every keyword a beacon of hope.

Amid the clatter and clamor, a question echoes, "Does blogging help SEO?"

The answer, my dear readers, couldn't be more resounding: Yes, indeed, it does!

So, if you haven't yet pushed forward with blogging, it's high time you did.

Now is the time to act!!

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About the author 

Toby is the co-founder of 39 Celsius. He has over 20 years of digital marketing experience and has started several companies throughout his career. He's an expert in SEO, Social Media Ads, Google Ads, Marketing Automation, and more. He has a BA in Chemistry/Biochemistry from UC San Diego and an MBA from SDSU.

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