With all the privacy concerns enveloping Facebook recently, they have announced that starting in July many targeting categories will no longer be available to use for advertisers after October of 2018. We are referring to the categories that show up when you browse the Detailed Targeting section when defining your targeting audience (Demographics, Interests and Behaviors).… Read More
We know our contact list is extremely important because as it grows, so will your business. With a contact list, you are able to communicate your message, you are able to reach people who already know you which is less expensive than reaching someone new.… Read More
…and what to do about it!
You’ve probably heard Facebook mentioned in the news lately. “People’s data was taken…” “Breach of data…” “Your user information…” Yes, it’s true. Many users’ information was taken and used for political advertising in these past elections.… Read More
One of the biggest challenges any business faces is increasing its repeat visits, growing average orders, growing local exposure with new potential customers unaware of your business, and improving advertising response rates. While these are common struggles for most businesses, in the hyper-competitive restaurant niche it’s even more critical to success.… Read More
In this post, we outline what the Facebook pixel is, why you need, how to install it, and some examples of how you can use it to greatly improve your Facebook advertising success.
What is the Facebook Pixel
The Facebook Pixel is a piece of code that gets installed on your website that allows Facebook to track the people that come to your site from Facebook.… Read More