For SEO strategies that continually struggle to meet lead generation goals of its organization, or that rely heavily on traditional media for new prospects and brand awareness, the website strategy may be the issue that needs further examination. Some clear symptoms of a poor strategy include reliance on traditional media spend, poor overall ROI on marketing spend, high acquisition cost per customer, consistently see smaller competitors rank higher in search results in Google, Yahoo, or Bing, or a complete absence of the company’s website when searching for it online.… Read More