Question 1

Can mortgage brokers advertise on Facebook?

Accepted Answer

Yes, mortgage brokers can advertise on Facebook. Mortgage services are labeled as a Special Category for Facebook which means some ad features are limited to prevent discrimination and adhere to the Fair Housing Act guidelines.

Question 2

How do I get mortgage leads on Facebook?

Accepted Answer

Set up and run a Lead Generation campaign (1 of 11 different Facebook campaign objectives) and use Lead Ads (a specific ad type) to capture leads right within Facebook. All the leads are stored in Facebook for easy download or can be emailed to you.

Question 3

Can you advertise mortgages on Facebook?

Accepted Answer

Yes, you can advertise mortgages on Facebook. However, these types of ads are categorized as a Special Category by Facebook so some ad features are limited to prevent discrimination and adhere to the Fair Housing Act.

Question 4

How do mortgage brokers advertise?

Accepted Answer

Mortgage brokers can advertise on Facebook and use ads to capture leads, increase brand awareness, or video views, among many other business objectives.

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