…and what to do about it!
Oh Facebook!
You’ve probably heard Facebook mentioned in the news lately. “People’s data was taken…” “Breach of data…” “Your user information…” Yes, it’s true. Many users’ information was taken and used for political advertising in these past elections.… Read More
As Facebook becomes more and more popular as an advertising tool, less traditional companies are taking notice. We receive many inquiries from Mortgage Brokers about Facebook ads in large part because we have published quite a bit of content about Facebook Ads and Realtors.… Read More
Small business owners often wonder if coupons work and many times business owners get frustrated when they feel they have to offer coupons in order for a person to try their product or service. “Why?” They ask. “Why do I have to discount my products, it’s already tough enough”, they often complain.… Read More
Not many years ago, photographers could count on word-of-mouth to get a steady stream of clients. More recently, however, the growth of professionals in this field have made it more difficult for photographers to differentiate and stand out, and the pursuit of new business is grueling.… Read More
“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More
