Generating leads is essential to growing your medical spa business.
But what's the most effective way to grow medical spa leads? And how can you grow leads quickly? What is your lead generation plan?
In this blog post, we'll explore some of the most effective lead-generation strategies for medical spas.
So, what are the most effective medical spa lead generation tactics? Here they are:
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So keep reading to learn more!
If you implement just a fraction of the tactics discussed below, you are guaranteed to positively impact sales and profitability like you haven’t seen.
But before we dive into these effective lead-generation tactics, it’s important to keep the following in mind about your medical spa marketing strategies before implementing the below tactics:
- 1Your strategy starts with the customer – everything you do in marketing should come from the perspective of your customer’s needs, wants, and desires. This affects the copy you write, the offers, and more, so write down and describe your customer segments
- 2Customer segmentation is essential: you don’t have one customer type. You have many. A Botox client is different from a tattoo removal client, so the way you speak to each varies
- 3Sales Cycles – med spa sales cycles vary greatly depending on the service. Often the higher the price point, or the more invasive the procedure, the longer the sales cycle, which affects offers and follow-up tactics that you implement
Below are my top five med spa lead-generating tactics broken up into two categories – traffic generation and then conversion rate improvements.
Traffic Generating Tactics
SEO and Content Marketing
One of the best ways to generate leads for your medical spa is to invest in SEO and content marketing.
By creating content around the questions and topics that your potential customers are searching for you, you can attract more “free” visitors to your site and convert them into leads. And the most important feature of organic, non-paid SEO traffic coming from Google is that the leads are "warm" and convert to customers at a higher rate than almost any other marketing tactic. Regular content creation through new blog posts and video is an essential strategy to grow your organic search footprint in Google. (Related post here on how video helps SEO).
Not sure where to start? Check out our blog post on medical spa SEO tips for guidance. And related posts on, what is local SEO, and another on the top google places ranking and how to rank in each Google SERP feature.
Google Ads (Pay Per Click)
Another effective way to generate leads for your medical spa is through Google Ads.
Google paid ads complement your SEO and content marketing efforts. By running targeted ads on Google, you can reach potential customers who are already interested since they are searching using keywords. For a term like “laser tattoo removal near me,” we know the searcher is interested because they had to type in the search phrase, we just have to get them to the website where we can convert them to a customer which is where landing pages can help skyrocket conversion rates of clicks to leads. (Related post here on, how much should I spend on Google Ads)
No other marketing channel like Google delivers pre-qualified leads, which is why Google Ads and SEO are so effective at med spa lead generation
Facebook and Instagram Ads
When it comes to lead generation and traffic for medical spas, Facebook and Instagram ads are two of the most effective social media platforms.
Both platforms offer a wealth of targeting options that allow you to reach your ideal target audience with laser precision. What's more, these ads are relatively affordable and can generate a high return on investment. Two additional related posts that will help you generate more leads are, Facebook ads for beauty salons, and why you should never boost a Facebook post.
Lead Nurturing and Conversion Tactics
Most companies invest the bulk of their marketing budgets on traffic-generating strategies as mentioned above. But to move the needle on sales, you need to equally focus on conversion and lead nurturing. Most website visitors do not convert to leads or sales on a first visit. The sales cycle for any medical spa customer varies from several hours to weeks or more. So how do you capture those longer sales cycle customers? With lead nurturing tactics.
Website Exit Intent Pop-Ups
If you want to capture leads who are about to leave your website before converting, consider implementing website exit intent.
Exit intent technology detects when a visitor is about to close a browser window or open a new tab and it displays a pop-up with a targeted message or offer to keep them on your page. Or, better yet, you can offer something of value like a lead magnet in return for their name, email, and phone number; they then are funneled into your lead nurturing program. For medical spas, you could consider a free consultation or a discount on treatments.
Limited Time Offers (LTOs)
People love a good deal, so create LTOs for your medical spa. By offering discounts or special pricing on treatments for a limited period, you can create a sense of urgency that will encourage people to take action and book an appointment with you. Plus, if you have a good sales staff, you can upsell these customers to more services once they come in. Just be sure to promote your offers prominently on your website, along with using ads, via your social media channels, and through emails to past customers so people are aware of them!
Landing Pages for Special Offers
If you're running any kind of special offer or promotion, be sure to create a dedicated landing page for it on your website. This will make it easy for potential customers to find information about your offer and convert into a lead by filling out a form or scheduling an appointment. Remember, the goal of a landing page is to remove distractions, reduce friction in the sales process and thus improve conversions.
Lead magnets are content pieces that are valuable to potential leads. You offer a lead magnet in return for the customer's name, email, and perhaps their phone number. Examples of lead magnets are a pricing guide, an outline of your medspa business's products and services, or a downloadable aftercare guide, and top 10 lists are all great examples of lead magnets. You use lead magnets to grow your email list and funnel leads into lead nurturing campaigns to improve the likelihood of them becoming customers.
Email marketing is effective tactics to generate leads for your medical spa. By segmenting your email list and sending targeted messages to different groups of customers, you can increase the likelihood that they'll take action and book an appointment with you. Plus, with email automation tools like Keap, it's easy to set up automatic emails and lead nurturing sequences that will go out to new leads when they subscribe to your list!
Finally, once you've generated leads for your medical spa, it's important to nurture those leads until they're ready to book an appointment with you. Remember that the majority of people DO NOT convert on a first visit and the sales cycle can vary greatly - from days to weeks. Lead nurturing is done with regular communication (both automated and manual) with prospects and customers via email and text messages. You want to ensure you're building rapport and delivering value by providing valuable resources (like PDF guides, promotions, links to helpful aftercare blog posts), and offering special deals or promotions specifically for leads. (Related post here about marketing automation for small business)
These lead-generation tactics can substantially change your sales and profit. None are overly complicated to implement. And of course, your best results come from implementing everything I’ve mentioned here. But if that’s not possible because of marketing budgets or internal capabilities, try a few different tactics and see which ones work best for your business!
And if you want to explore working with a med spa marketing agency, please contact us now. We have over 10 years of nationwide med spa lead generation experience and can help you take your business to the next level.