Hey there

Here Are Our Google Ad Recommendations For You

Toby Danylchuk, Co-Founder

It's commendable you're running a Google Ad campaign. Google is without hesitation one of the best sources for qualified traffic and leads. 

Here are our recommendations based on what we know from your quiz results. 

Depending on your industry and the average cost-per-click (CPC), consider the following factors.

Here's Your Recommendations For Google Ads

  • Consider Day parting your campaign - this means running ads only certain days of the week, so your ad spend is concentrated and not diluted over many days. Consider as well running not only certain days of the week, but perhaps only during business hours. This can focus conversions and sales on the times you have someone answering the phone.
  • If the CPC is high for your Search keywords, consider running a Display campaign if you're not already.  Display campaigns can be based on behavioral signals (similar to Facebook), i.e. shop at certain stores, or like certain things. But most importantly, Display campaigns are typically under $1 per click so your budget will go further. 
  • Make sure to add a remarketing campaign if you don't have one. This will allow you to maintain mindshare/brand awareness with anyone that lands on your site regardless of how they got there. The average customer needs anywhere from 5 - 20 touches before becoming a customer. Remarketing allows you to keep your brand front and center throughout the sales cycle.
  • Consider setting your ad targeting to only people that live in your area, NOT people that live in the area and have an interest in the area. This will focus your ad spend to just those that you know live near your business and reduce some wasted ad spend.
  • Tighten up your targeting for both geographic and behavioral signals. A related post here goes into hyper local targeting with Google Ads. 
  • Sitelinks and Callouts: For the days or hours you're typically slow, consider adding sitelinks and callouts with promotions to increase demand. Sitelinks and callouts are specific features of Google Search ads.
  • Leverage Marketing Automation and Lead Nurturing: most businesses spend the majority of their ad spend on acquiring traffic or leads. But unfortunately, very little on lead nurturing - educating the customer and building a relationship. This is by far one of the biggest deficiencies in most businesses - you're leaving money on the table by not leveraging this tactic. Here's a related post on how marketing automation works and the benefits for small businesses

Our sole focus is on one thing: helping you get more customers from the Internet...consistently.

If you'd like more specific feedback on your ads, schedule a FREE 15 min call with me. I'd be happy to chat with you about your needs and what you're trying to achieve. 

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