Like many business owners that have embarked on a Google pay-per-click (PPC) campaign, you’ve had some success but want to improve your campaign and grow qualified online leads. As a small or medium business, Google PPC could be the single best marketing tactic in your tool chest, so let’s improve it!… Read More
Focus on your customer, compel them to take action.
As a business owner, it’s hard to keep your focus on your customers and not your competitors when your competitors are nipping at your heels online and offline. Any good business strategy online or offline, however, begins with understanding your customers’ needs and compelling them to take action (e.g.… Read More