Like many business owners that have embarked on a Google pay-per-click (PPC) campaign, you’ve had some success but want to improve your campaign and grow qualified online leads. As a small or medium business, Google PPC could be the single best marketing tactic in your tool chest, so let’s improve it!… Read More
If you are serious about your website and want real financial return from it, then here are some basic things you must know and do before hiring a web developer and spending thousands of dollars on a website.
- Understand your website is a marketing tactic.
When you see a picture next to a search result from Google, the profile picture of the author of the content is being displayed. This is called Google Authorship. If you have a WordPress blog, here are some easy steps to establish Authorship and get your picture to display next to your blog post on a search result.… Read More
Effective blogs have good traffic, great content, and in many cases, make good money. But it all starts with getting good traffic to the blog. Yes, sometimes readership will come if we write for long enough, but creating good habits in blog producing will help your blog be found online, be more relevant for monetizing purposes, and be more attractive for readers.… Read More