Question 1

What is an SEO funnel, and why do you need one?

Accepted Answer

An SEO funnel is a conversion funnel built with website content created around different keywords and topics that a customer searches for as she moves through the different funnel stages. The different stages of the funnel are Awareness (or top of the funnel), Interest and Decision (Middle of the Funnel), and finally, Action (bottom of the funnel).

Question 2

How to create an SEO funnel for your business?

Accepted Answer

Identify Your Customer Segments
Develop Your Content Roadmap at each stage of the funnel (AIDA)
Write your content - create an SEO blueprint for each topic

Question 3

So, Where Is SEO In the Funnel?

Accepted Answer

SEO is instrumental at all levels of a sales funnel, not just one specific area because it aligns with the customer's journey from discovery to decision.

At the top of the funnel, SEO helps raise awareness and captures the attention of potential customers who are in the initial stages of seeking information.

In the middle of the funnel, SEO aids in consideration and evaluation by providing more detailed and comparative content that matches refined search queries. This can include product reviews, tutorials, or case studies, all optimized for relevant keywords.

Finally, at the bottom of the funnel, SEO helps drive conversion and purchase decisions by optimizing content that answers more specific, intent-driven queries. It ensures that when a customer is ready to buy, your product is easily found and favorably presented.

So, SEO isn't a one-and-done strategy; it's a holistic approach that supports the customer's journey at every stage.

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