One of the biggest challenges you face in growing your cannabis business is navigating through the misconceptions of advertising restrictions from the most popular digital platforms.
Advertising digitally is the most effective way to promote your cannabis business because people are already searching for cannabis online.… Read More
6 Ways Realtors Can Use Facebook Live Video to Drive Results
As a realtor, did you know that 9 out of 10 home buyers today rely on the internet as one of their primary research sources?
And studies show that many of those home buyers are watching real estate videos to help in their decision-making process.… Read More
YouTube vs. Facebook Video Statistics: Two Case Studies
We ran two case study video examples to gain insight into the differences between promoting a video on Facebook (optimizing for video views) versus promoting the same video on YouTube (True View Ads created with Adwords for Video). We wanted a better understanding of the video statistics, such as engagement, view rate, cost per view (CPV), and cost per thousand impressions (CPM).… Read More