If your business or company attends trade shows or other specialty events like festivals, street fairs, entertainment events, an event at a mall, beer festival, corporate health fair, etc, then Facebook sponsored posts can be used very effectively the day of the event to create awareness and drive customers to your booth or location for very little cost.… Read More
It’s an often cited statistic that only s single digit percentage of your website visitors convert to a lead on the first visit. Sounds pretty bad, no? The actual conversion percentage varies greatly on your website and industry vertical, but regardless, what can you do to improve those conversions?… Read More
Do you have a company blog? Are you posting regularly?
Here’s a simple tip to help with getting Google to index your latest posts sooner rather than later (which means organic traffic comes in quicker too).… Read More
Recently I tweeted a case study from Search Engine Watch about this. In their article, they write about their experience producing a large piece of content to promote their company.
The case study is well documented and they show numerically the impact this project had on their web traffic.… Read More
For SEO strategies that continually struggle to meet lead generation goals of its organization, or that rely heavily on traditional media for new prospects and brand awareness, the website strategy may be the issue that needs further examination. Some clear symptoms of a poor strategy include reliance on traditional media spend, poor overall ROI on marketing spend, high acquisition cost per customer, consistently see smaller competitors rank higher in search results in Google, Yahoo, or Bing, or a complete absence of the company’s website when searching for it online.… Read More