The goal of this post is to provide you with unbiased objective insights into Yelp’s advertising platform before you commit advertising dollars to it. My perspective is that of an agency that has worked with hundreds of businesses nationwide in deciding where best to allocate digital advertising spend that will provide the most profitable return.… Read More
One of the biggest challenges you face as a mortgage broker is a consistent new client stream each month. The task may feel daunting given the amount of marketing dollars spent by huge companies like Lending Tree, Quicken Loans and others.… Read More
The numbers are staggering – billions of people log onto Facebook daily, and Google sees more than 3.5 billion searches per day!
No other online platforms see anywhere near these kinds of numbers. The sheer volume is partly what makes each platform so valuable to you as an advertiser – your customers are on both of these platforms.… Read More
One common denominator to almost all industries is seasonality. Most industries have a high and a low in a one-year timeframe.
How could you make better marketing decisions if you had a long-term view of exactly when the downturns or upturns were in your industry?… Read More
If you care about your business’ longevity and its ability to acquire customers content is vital to your online marketing efforts. Entire companies have been turned around financially just because they began producing content on an ongoing basis and put it online.… Read More