In this online marketing tip, I’m going to provide you with a website redesign SEO checklist that will help you stop an SEO disaster BEFORE you go live with your redesigned website.… Read More
If you’ve read much about SEO, you know that backlinks from other sites pointing to your site are one of the biggest contributors to ranking your site organically in the search engines.
One of the biggest problems with conversion for large national multi-location business websites (e.g. franchises) has to do with consumer usability and global menus that lead customers away from local contact information. Site usability is poor as a result and consumers get lost easily once on the website and it becomes difficult for the customer to find local contact information – this greatly inhibits lead generation and sales.… Read More
For multi-unit businesses, and franchises, producing quality local content is very important to ranking locally (related post here on SEO for franchises). It’s common that multi-unit or national franchises will have only a single page for each location, and complicating matters is the fact that this content is usually duplicated on all location pages.… Read More
SEO (search engine optimization) as a tactic is becoming ever more important to the lead generation efforts of national franchises, regional franchise ad coops, and multi-unit businesses. However, it’s important that if you’re seeking franchise SEO services from an agency that you understand the two general areas those services can fall under and the differences between them: Traditional SEO, and Local SEO (more info here on what is local SEO?).… Read More
