“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More
This question is one I get often.
Consider a couple noteworthy facts about Facebook advertising:
- The largest media buyer in the world, which spends $76 billion on advertising (yes, that was with a B), spends the third largest amount of its clients’ budgets with Facebook (Google was the #1 channel)
- Facebook is the number one social platform with a billion daily active users
- Facebook produces upwards of 30% growth in conversions in other channels
The question isn’t should I advertise my business on Facebook, but rather why aren’t you?… Read More
We ran two case study video examples to gain insight into the differences between promoting a video on Facebook (optimizing for video views) versus promoting the same video on YouTube (True View Ads created with Adwords for Video). We wanted a better understanding of the video statistics, such as engagement, view rate, cost per view (CPV), and cost per thousand impressions (CPM).… Read More
As you’re probably aware, Facebook took away most of its organic reach for your posts. That’s right, almost nobody sees your posts without paid ads.
But let’s move on – in spite of an almost total loss of organic reach, Facebook has a fantastic ad platform that offers very creative means for small businesses to reach potential customers, or to target existing customers.… Read More
One of the biggest challenges with print media is that there’s so much waste in your spend. This waste is evident in the fact that the cost per lead from print campaigns can be 10x higher or more compared to leads coming from digital marketing tactics.… Read More