Question 1

How much should a massage spa spend on Google Ads?

Accepted Answer

This case study location runs $3,000/month on Google Ads – $2,500 on Search and $500 on Performance Max. In most suburban markets, $1,000–$1,500/month is a realistic minimum to generate enough conversion data to optimize against.

Question 2

What counts as a conversion for a spa running Google Ads?

Accepted Answer

A phone call from the ad, a Book Now click on the website, or a direction request from Google Maps – each a tracked action by a real prospect, so cost per conversion is a measured number.

Question 3

Is Performance Max worth it for a local business?

Accepted Answer

Alongside a properly tracked Search campaign, yes. In this case study, a $500 Performance Max budget added 167 conversions, including 138 direction requests from Google Maps. Run alone with no conversion data, it typically underperforms.

Question 4

How long does it take to get results like this from Google Ads?

Accepted Answer

These are months-in numbers: the prior 30-day period produced 240 conversions at $9.24 each, and the following period produced 606 at $4.90, as conversion data accumulated and wasted spend was pruned.

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