Have you checked your Yelp reviews lately? Have you received a less than favorable review from a customer? Have you fired any employees (hurry and check your reviews)? Wish you could get rid of that negative Yelp review? If yes, then read on.… Read More
The goal of this post is to provide you with unbiased objective insights into Yelp’s advertising platform before you commit advertising dollars to it. My perspective is that of an agency that has worked with hundreds of businesses nationwide in deciding where best to allocate digital advertising spend that will provide the most profitable return.… Read More
With all the privacy concerns enveloping Facebook recently, they have announced that starting in July many targeting categories will no longer be available to use for advertisers after October of 2018. We are referring to the categories that show up when you browse the Detailed Targeting section when defining your targeting audience (Demographics, Interests and Behaviors).… Read More
We know our contact list is extremely important because as it grows, so will your business. With a contact list, you are able to communicate your message, you are able to reach people who already know you which is less expensive than reaching someone new.… Read More
It’s always good to know your competition! Did you know you can now view your competitor’s ads on Facebook? It’s easy.
1. Go to your competitor’s Facebook page
2. Click on Info and Ads (left menu)
3. Scroll to see all the ads
Understanding what ads your competitors are running on Facebook will allow you to make better decisions in terms of ad spend and perhaps give you a bit of insight into the top level advertising strategy.… Read More
