Not many years ago, photographers could count on word-of-mouth to get a steady stream of clients. More recently, however, the growth of professionals in this field have made it more difficult for photographers to differentiate and stand out, and the pursuit of new business is grueling.… Read More
“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More
A few days ago, Attorney General Patrick Morrisey (WV) issued a warning to small business owners about a new scam that tries to trick people into paying more than they should for domain names that could be considered “relevant” to their business.… Read More
Search engines have revolutionized marketing. In the last decade, the way advertisers reach their customers has completely evolved to the point where now the customers are finding the businesses before the businesses find them.
Search Engine Optimization has become more important than ever.… Read More
As a consulting agency, we work on a retainer basis. Yet, every once in a while, we get an inquiry from a potential client who asks if we’re willing to work and get paid according to results.
“The better we do, the more you get paid”, they say.… Read More