How Does Engagement on Facebook Work and Does It Really Matter? avatar
How Does Engagement on Facebook Work and Does It Really Matter?

We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).Read More

Is SEO worth it? avatar
Is SEO worth it?

Search engines have revolutionized marketing. In the last decade, the way advertisers reach their customers has completely evolved to the point where now the customers are finding the businesses before the businesses find them.

Search Engine Optimization has become more important than ever.

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