Question 1

What is the difference between Local and traditional SEO?

Accepted Answer

Local SEO is different from traditional SEO in that the former is affected by geographic location and proximity of the searcher to the business. The physical geographic location of the searcher, the business, and the intent of the search phrase all come into play and affect the type of results Google shows.

Question 2

What types of businesses should concentrate on Local SEO?

Accepted Answer

There are two types of businesses:

Any business with a brick-and-mortar location that receives local clients
And Service Area Businesses (SABs) that primarily serve clients in a local area and you meet clients at their location

Question 3

What are citations?

Accepted Answer

Citations are other websites that list your business’ NAP (name, address, and phone). Those listings can list additional information about you and even provide a link back, but the minimum for a legitimate citation is another website listing your NAP.

Question 4

How do you find citations?

Accepted Answer

First, make sure you have the basic ones such as Facebook, Yelp, and Bing Local. The next place to look for good citations is your competition, which is already ranking well. Just do a simple Google search for their names and phone numbers, and you likely will uncover numerous sites that list their businesses.

Question 5

What are some common Local SEO Mistakes?

Accepted Answer

The three most common mistakes are:

Wrong office type: Do not use virtual offices, shared office space, PMBs (personal mailbox) like at Mailboxes Etc, the UPS store, or a USPS PO box. Google does not allow these businesses to list their address as a Google Business Profile.
Incorrect information: Not using your name, address, and phone (NAP) information consistently throughout the internet
Website: No schema markup that defines the type of business, your NAP info, and hours of operation

Question 6

What Are the Local Search Ranking Factors?

Accepted Answer

Company Name
Optimized Google Business Profile
Geographic Location
Local Citations/Local Listings
Website Optimization

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