Best Advertising Books To Improve Your Ads and Copywriting avatar
Best Advertising Books To Improve Your Ads and Copywriting

best-business-books-for-advertising-copywriting

There’s nothing worse in advertising than spending money on ads that don’t give you a good return on spend. Do you ever wonder if your ads are even written effectively?Perhaps you have hired a media buyer that is placing ads for you. Or maybe an ad rep for a local magazine or newspaper sold you on a 6-month advertising package and she is going to help you create your ads.At the end of the day you know you have to spend on advertising to acquire customers but you can’t afford to

 
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Top 10 Reasons Why Google Ads Beat Yelp Ads avatar
Top 10 Reasons Why Google Ads Beat Yelp Ads

Yelp Advertising Dashboard User Views

Choices - where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google?  I wrote a post a while back on Yelp advertising here that was one of the most commented posts we have, and the majority of the comments are negative about advertising on the number one review site.But here's a more factual list about why you're better off choosing Google,

 
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The Importance of Marketing in Multiple Channels for Small Businesses avatar
The Importance of Marketing in Multiple Channels for Small Businesses

Multiple Conversion Paths

I've mentioned this statistic in other posts, but did you know very few of your existing customers actually converted on their first visit to your website? The actual conversion percentage on a first visit varies greatly depending on the industry, but it’s generally single percentage points.One software as a service company I know averages 7.5 website visits before a customer converts.[Tweet "The importance of marketing in multiple channels. #marketing"] Customers Are Not Linear In

 
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Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads. avatar
Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads.

stock-photos-and-branding

Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising. Remember when you took those pictures? Creative work does take time and money so professional photographers and graphic designers are typically hired at the planning stages of a business. Once “enough” material is produced to place

 
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Opportunities in Online Marketing to Baby Boomers avatar
Opportunities in Online Marketing to Baby Boomers

Online Marketing to Baby Boomers

Baby boomers and seniors are two segments that are very often forgotten by marketers… especially by online marketers.And even in traditional advertising, the most prominent advertisers in this niche are companies like AARP, casinos, or pharmaceuticals.  As online marketers, we’re missing out. A recent PEW study shows that as many as 59% of seniors are online, but more importantly, that about 90% of wealthier seniors (those making $75k or more per year) are online.The study shows

 
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When Your Website Looks Too Much Like a Template avatar
When Your Website Looks Too Much Like a Template

When websites use templates - Twitter

As a full service digital marketing agency, one of our services includes designing websites for clients. However, we view web design as a business tactic with the goal of generating revenue. Our business foundation is increasing our client’s value, and that can only be generated through financial growth. So, we are an agency focused on value. When we design websites for clients, we spend quite a bit of time understanding our client’s business and their target market, and ensure that the

 
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Facebook Sponsored Posts Drive Micro Brewery Event Awareness avatar
Facebook Sponsored Posts Drive Micro Brewery Event Awareness

Sponsored Post News Feed

If your business or company attends trade shows or other specialty events like festivals, street fairs, entertainment events, an event at a mall, beer festival, corporate health fair, etc, then Facebook sponsored posts can be used very effectively the day of the event to create awareness and drive customers to your booth or location for very little cost.[tweet "#Facebook Sponsored Posts Drive #MicroBrewery Event Awareness."]The key is in Facebook's excellent geo targeting and its

 
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$3 Dollar Customers With Facebook Remarketing avatar
$3 Dollar Customers With Facebook Remarketing

Facebook Remarketing Conversions

It's an often cited statistic that only s single digit percentage of your website visitors convert to a lead on the first visit. Sounds pretty bad, no? The actual conversion percentage varies greatly on your website and industry vertical, but regardless, what can you do to improve those conversions?One such tactic that helps close the sale after a customer has left your site is Remarketing.[Tweet "$3 dollar customers from #Facebook remarketing."]Most businesses do have a sales cycle

 
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“THINK-Building” is the New Link-Building Strategy avatar
“THINK-Building” is the New Link-Building Strategy

link-building is now think-building

Link building has been an SEO tactic that has been certainly abused by spammers. So now that Google has tightened its view on quality links, link building has become more like "think building".[Tweet "Link Building Strategy begins with "THINK" Building strategy."].Link building must start with a well-thought out content strategy; a strategy driven by creating valuable content for users.And here is where most business owners get stuck. What can I publish that is of value to my

 
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Fetch – Send Google Organic Traffic To Your Blog Sooner With This Tip avatar
Fetch – Send Google Organic Traffic To Your Blog Sooner With This Tip

Google Webmaster Tools

Do you have a company blog? Are you posting regularly?[Tweet "Get your blog posts indexed in #Google quicker with this tip. #seo"]Here's a simple tip to help with getting Google to index your latest posts sooner rather than later (which means organic traffic comes in quicker too).Many small and medium businesses are posting content to their blogs on a pretty regular schedule, but unless you're a high authority site, chances are that Google is not going to index your latest post for

 
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