15 Sure Fire Facebook Ad Targets for SMBs avatar
15 Sure Fire Facebook Ad Targets for SMBs

Tradeshow Targeting With Facebook Ads

As you’re probably aware, Facebook took away most of its organic reach for your posts. That’s right, almost nobody sees your posts without paid ads.Facebook has taken away most of your organic reach from posting updates on your Facebook page. At best you will see 2% exposure to your fan base. Not much exposure at all. As a matter of fact, without using paid ads on Facebook your posts will get no exposure. But that's ok because there are so many creative options for promoting your content

 
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Why Content Marketing SEO Is The 1 – 2 Punch avatar
Why Content Marketing SEO Is The 1 – 2 Punch

Google Trends Content Marketing SEO

Content marketing is trending very popularly with marketers these days, but content marketing itself has been around forever. When you combine content marketing plus SEO (search engine optimization), and you produce content regularly, your site attracts a steady flow of qualified traffic to your website, in addition to leads, and links. Content marketing works 24 hours a day, 7 days per week, 365 days per year - content marketing works while you sleep. Without content you have no influence and

 
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Why Facebook Page Fans are Now Obsolete – Stop Wasting Your Money avatar
Why Facebook Page Fans are Now Obsolete – Stop Wasting Your Money

Will-A-Facebook-Fan-Lead-To-More-Business

Have you ever thought that you need to grow your business' Facebook page fans? Have you asked why would you do this? Will this help drive more business?In many online marketing projects we work on, eventually we are asked by the managers or owners, "how can we increase Facebook page 'likes' for our page?" Often they see competitor pages with more fans and they have fan envy. This eventually leads the owners to ask us, "can we run a 'like' campaign to grow our fan base?" Without

 
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66 Proven Headline Formulas from Highly Shared Articles avatar
66 Proven Headline Formulas from Highly Shared Articles

66 Proven Headline Formulas from Highly Shared Articles

Do you struggle to write effective headlines for your blog posts, articles, or ads?You've invested time and money in its creation and without an effective headline your content won’t get read or shared by others.[Tweet "66 proven headline formulas from highly shared articles. "]The headline is the most important element of an ad, blog post, or piece of content you’ve created – it’s what draws the reader in and its sole purpose is to stop your audience and get

 
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How To Integrate Print Ads Into Facebook and Google Ads To Lift Effectiveness avatar
How To Integrate Print Ads Into Facebook and Google Ads To Lift Effectiveness

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One of the biggest challenges with print media is that there’s so much waste in your spend. This waste is evident in the fact that the cost per lead from print campaigns can be 10x higher or more compared to leads coming from digital marketing tactics. This fact alone is part of the reason so many magazines and newspapers went bankrupt during The Great Recession that began in 2007.This waste is evident in the fact that the cost per lead from print campaigns can be 10x higher or more

 
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Two Effective Ways To Promote Your Blog To Your Customers on Facebook avatar
Two Effective Ways To Promote Your Blog To Your Customers on Facebook

organic versus paid reach in Facebook

You just published some great content on your website or blog but without a promotional strategy almost nobody will see it. Google may or may not send you organic traffic. And the build it and they will come theory, or, in this case, write about it and they will come, is not going to get it done.Ah, but you posted it to your Facebook page, that should good exposure, right? No!Here's a graph of results showing the overall exposure from organic Facebook posting versus paid or

 
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Five Common Myths About Blogging You Need To know avatar
Five Common Myths About Blogging You Need To know

You've heard it for a while now I'm sure - you need to start a blog. What has been taking you so long? Your business needs it. The pundits all say that content is essential for lead generation, and if you're going to acquire new customers at a lower cost, blogging can be one of the most effective ways. Are you considering starting a blog? It's no surprise that if you haven't already started one for your business that you're now considering it. Quality content is the foundation of a good online

 
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Why Small Businesses Need A Website avatar
Why Small Businesses Need A Website

An article in Inc magazine quoted a study that found that more than half of all small businesses do not have a website – wow, that’s a scary statistic.Unless you don’t care about growing your business, or providing better customer service then I suppose you don’t need one. But who falls into that category? And building an effective website is not that expensive, so there’s just no excuse. A website is the foundation for all your marketing efforts as a small business. It's the

 
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10  Tips I Wish I Had Known As A Bootstrapping Entrepreneur avatar
10 Tips I Wish I Had Known As A Bootstrapping Entrepreneur

Entrepreneurial Bootstrapping Tips

There’s nothing quite like the feeling you have the day you quit your job to start your own company. It’s nothing short of exhilarating and sheer terror all wrapped up in one giant ball of nervous anticipation to get going.Your emotions run high the day you leave the comfort of a normal job. You’re excited for the dream and potential of being on your own and the successes that could bring. But at the same time fear, trepidation, and self-doubt are always in the back of your

 
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Why Your Lack Of Google Mobile Ads Are Killing You, And How To Fix It avatar
Why Your Lack Of Google Mobile Ads Are Killing You, And How To Fix It

Consider these two statistics from Google’s 2013 Mobile Path to Purchase report: 93% of people that use mobile to research go on to complete a purchase of a product or service, and over half of consumers want to make a purchase within an hour of conducting research on their smartphone.

 
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