10  Tips I Wish I Had Known As A Bootstrapping Entrepreneur avatar
10 Tips I Wish I Had Known As A Bootstrapping Entrepreneur

Entrepreneurial Bootstrapping Tips

There’s nothing quite like the feeling you have the day you quit your job to start your own company. It’s nothing short of exhilarating and sheer terror all wrapped up in one giant ball of nervous anticipation to get going.Your emotions run high the day you leave the comfort of a normal job. You’re excited for the dream and potential of being on your own and the successes that could bring. But at the same time fear, trepidation, and self-doubt are always in the back of your

 
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Why Your Lack Of Google Mobile Ads Are Killing You, And How To Fix It avatar
Why Your Lack Of Google Mobile Ads Are Killing You, And How To Fix It

Consider these two statistics from Google’s 2013 Mobile Path to Purchase report: 93% of people that use mobile to research go on to complete a purchase of a product or service, and over half of consumers want to make a purchase within an hour of conducting research on their smartphone.<p>We're all aware that mobile and smartphone visitors to our websites has taken off in the last few years. How can you ensure that you are capturing that smartphone and mobile traffic with

 
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How To Beat The Competition Using Facebook Custom Audiences avatar
How To Beat The Competition Using Facebook Custom Audiences

There is so much hype this time of year around holiday marketing that it is challenging as a small or medium business to stand out from the giant retailers or larger competitors. Fortune 500 companies dump millions of advertising dollars into traditional media promoting offers, great deals, and deep discounts. You as a small or medium business owner (SMB) don’t have those marketing resources.Your single best marketing tactic is to sell to your past customers who are most likely to buy from

 
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The One Big Problem With Large National Websites avatar
The One Big Problem With Large National Websites

Global Menu System

One of the biggest problems with conversion for large national multi-location business websites (e.g. franchises) has to do with consumer usability and global menus that lead customers away from local contact information. Site usability is poor as a result and consumers get lost easily once on the website and it becomes difficult for the customer to find local contact information - this greatly inhibits lead generation and sales. One of the biggest problems for large national websites that have

 
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The Benefits of Remarketing on Google, Facebook [video] avatar
The Benefits of Remarketing on Google, Facebook [video]

Fewer than 10% of your website visitors convert to a lead on a first visit to your website. Watch this short video below to learn more about why remarketing on Google and Facebook is the secret marketing weapon that costs you very little money, and is easy to implement.Remarketing, sometimes also referred to as retargeting, is one of the most effective online marketing tactics a business can implement. It generally doesn't require a lot of budget either. So what is remarketing? Remarketing

 
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For Better Organic SEO, Hyper Localized Content [video] avatar
For Better Organic SEO, Hyper Localized Content [video]

For multi-unit businesses, and franchises, producing quality local content is very important to ranking locally (related post here on SEO for franchises). It's common that multi-unit or national franchises will have only a single page for each location, and complicating matters is the fact that this content is usually duplicated on all location pages. To rank effectively in a local market you not only need unique quality content, but depth of content to rank well too. The below video discusses

 
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How To Get Your Website On Google, Crawled, Indexed [Video] avatar
How To Get Your Website On Google, Crawled, Indexed [Video]

Five ways to get your website's pages crawled and found by Google quickly, and into its index so you get more search traffic sooner.Five steps to get your website on Google and get your pages crawled and indexed faster. Step one, verify and register both the www and non-www versions of your website inside Google Wemaster Tools. Step two, set your geo targeting to your country of preference, which you would set to the U.S. if your customers are there. Step three, set your preferred domain:

 
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SEO Tips For Blog Posts: 3 Easy Steps avatar
SEO Tips For Blog Posts: 3 Easy Steps

Google Related Searches Blog SEO Tips

If you’ve been reading anything about online marketing you've probably read about the importance of content marketing, blogging, and search engine optimization (SEO). Your customers search for information online using keywords and if you're not writing content about what they are searching for then you will never capture that traffic.If you’re producing textual content on your blog it’s important to integrate SEO into all your posts - specifically the keywords and phrases your

 
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Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies avatar
Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies

Little Known Ways To Gain More Real Estate Clients With Facebook Marketing Three killer Facebook advertising tips for real estate agents that can be implemented right now. Tip #1: Facebook has a category under its behavior category called "likely to move." What a fantastic target - people that are "likely to move" are probably good candidates for your real estate brokerage services. You can layer your targeting so that it's hyper focused geographically so you can down select for zip code, in

 
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Franchise SEO Services: Two Types You Need To Be Aware Of avatar
Franchise SEO Services: Two Types You Need To Be Aware Of

differences-traditional-google-organic-search-results-local-search-results

SEO (search engine optimization) as a tactic is becoming ever more important to the lead generation efforts of national franchises, regional franchise ad coops, and multi-unit businesses. However, it's important that if you're seeking franchise SEO services from an agency that you understand the two general areas those services can fall under and the differences between them: Traditional SEO, and Local SEO.[Tweet "Understand the differences between traditional and local SEO services before

 
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