Two Effective Ways To Promote Your Blog To Your Customers on Facebook avatar
Two Effective Ways To Promote Your Blog To Your Customers on Facebook

organic versus paid reach in Facebook

You just published some great content on your website or blog but without a promotional strategy almost nobody will see it. Google may or may not send you organic traffic. And the build it and they will come theory, or, in this case, write about it and they will come, is not going to get it done.Ah, but you posted it to your Facebook page, that should good exposure, right? No! Two Effective Ways To Promote Your Blog To Your Customers on FacebookHello, hello everyone. Toby Danylchuk from 39

 
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Five Common Myths About Blogging You Need To know avatar
Five Common Myths About Blogging You Need To know

You've heard it for a while now I'm sure - you need to start a blog. What has been taking you so long? Your business needs it. The pundits all say that content is essential for lead generation, and if you're going to acquire new customers at a lower cost, blogging can be one of the most effective ways.I can certainly attest to blogging as a successful tactic for my own business, and for my client's businesses. Quality content is still king.Hubspot wrote an article that showed

 
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Why Small Businesses Need A Website avatar
Why Small Businesses Need A Website

An article in Inc magazine quoted a study that found that more than half of all small businesses do not have a website – wow, that’s a scary statistic.Unless you don’t care about growing your business, or providing better customer service then I suppose you don’t need one. But who falls into that category? And building an effective website is not that expensive, so there’s just no excuse. A website is the foundation for all your marketing efforts as a small business. It's the

 
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10  Tips I Wish I Had Known As A Bootstrapping Entrepreneur avatar
10 Tips I Wish I Had Known As A Bootstrapping Entrepreneur

Entrepreneurial Bootstrapping Tips

There’s nothing quite like the feeling you have the day you quit your job to start your own company. It’s nothing short of exhilarating and sheer terror all wrapped up in one giant ball of nervous anticipation to get going.Your emotions run high the day you leave the comfort of a normal job. You’re excited for the dream and potential of being on your own and the successes that could bring. But at the same time fear, trepidation, and self-doubt are always in the back of your

 
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Why Your Lack Of Google Mobile Ads Are Killing You, And How To Fix It avatar
Why Your Lack Of Google Mobile Ads Are Killing You, And How To Fix It

Consider these two statistics from Google’s 2013 Mobile Path to Purchase report: 93% of people that use mobile to research go on to complete a purchase of a product or service, and over half of consumers want to make a purchase within an hour of conducting research on their smartphone.<p>We're all aware that mobile and smartphone visitors to our websites has taken off in the last few years. How can you ensure that you are capturing that smartphone and mobile traffic with

 
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How To Beat The Competition Using Facebook Custom Audiences avatar
How To Beat The Competition Using Facebook Custom Audiences

There is so much hype this time of year around holiday marketing that it is challenging as a small or medium business to stand out from the giant retailers or larger competitors. Fortune 500 companies dump millions of advertising dollars into traditional media promoting offers, great deals, and deep discounts. You as a small or medium business owner (SMB) don’t have those marketing resources.Your single best marketing tactic is to sell to your past customers who are most likely to buy from

 
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The One Big Problem With Large National Websites avatar
The One Big Problem With Large National Websites

Global Menu System

One of the biggest problems with conversion for large national multi-location business websites (e.g. franchises) has to do with consumer usability and global menus that lead customers away from local contact information. Site usability is poor as a result and consumers get lost easily once on the website and it becomes difficult for the customer to find local contact information - this greatly inhibits lead generation and sales. One of the biggest problems for large national websites that have

 
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The Benefits of Remarketing on Google, Facebook [video] avatar
The Benefits of Remarketing on Google, Facebook [video]

Fewer than 10% of your website visitors convert to a lead on a first visit to your website. Watch this short video below to learn more about why remarketing on Google and Facebook is the secret marketing weapon that costs you very little money, and is easy to implement.Remarketing, sometimes also referred to as retargeting, is one of the most effective online marketing tactics a business can implement. It generally doesn't require a lot of budget either. So what is remarketing? Remarketing

 
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For Better Organic SEO, Hyper Localized Content [video] avatar
For Better Organic SEO, Hyper Localized Content [video]

For multi-unit businesses, and franchises, producing quality local content is very important to ranking locally (related post here on SEO for franchises). It's common that multi-unit or national franchises will have only a single page for each location, and complicating matters is the fact that this content is usually duplicated on all location pages. To rank effectively in a local market you not only need unique quality content, but depth of content to rank well too. The below video discusses

 
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How To Get Your Website On Google, Crawled, Indexed [Video] avatar
How To Get Your Website On Google, Crawled, Indexed [Video]

Five ways to get your website's pages crawled and found by Google quickly, and into its index so you get more search traffic sooner.Five steps to get your website on Google and get your pages crawled and indexed faster. Step one, verify and register both the www and non-www versions of your website inside Google Wemaster Tools. Step two, set your geo targeting to your country of preference, which you would set to the U.S. if your customers are there. Step three, set your preferred domain:

 
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