Facebook Ads Versus Google Ads – One Better Than The Other? avatar
Facebook Ads Versus Google Ads – One Better Than The Other?

The numbers are staggering – billions of people log onto Facebook daily, and Google sees more than 3.5 billion searches per day!

No other online platforms see anywhere near these kinds of numbers. The sheer volume is partly what makes each platform so valuable to you as an advertiser – your customers are on both of these platforms.… Read More

How Does Engagement on Facebook Work and Does It Really Matter? avatar
How Does Engagement on Facebook Work and Does It Really Matter?

We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).Read More

Are Facebook Boosted Posts Worth it? avatar
Are Facebook Boosted Posts Worth it?

You are probably already running Facebook ads or perhaps you are thinking about it. After all, it seems so many businesses are jumping on board with Facebook ads, and rightly so.

However, many new Facebook advertisers begin with the infamous Boost Post due to its ease of access and simplicity right from the page interface.… Read More