Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies avatar
Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies

Little Known Ways To Gain More Real Estate Clients With Facebook Marketing While I'm not a real estate agent, I have bought and sold homes and I know how many real estate agents market their services: referrals, word of mouth, glossy postcards and flyers blanketing target neighborhoods, even grocery separators used to separate your food from the person in front of you in the check-out line, and many other grass roots local guerrilla marketing tactics.The problem with this strategy is that

 
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Franchise SEO Services: Two Types You Need To Be Aware Of avatar
Franchise SEO Services: Two Types You Need To Be Aware Of

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SEO (search engine optimization) as a tactic is becoming ever more important to the lead generation efforts of national franchises, regional franchise ad coops, and multi-unit businesses. However, it's important that if you're seeking franchise SEO services from an agency that you understand the two general areas those services can fall under and the differences between them: Traditional SEO, and Local SEO.[Tweet "Understand the differences between traditional and local SEO services before

 
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Franchise Location Selection, How Online Marketing Helps avatar
Franchise Location Selection, How Online Marketing Helps

Franchise Location Selection San Diego

As regional franchise developer, geographically how do you decide where to put your new franchise locations? If you're in a new market, where do you put your second and third franchise sites geographically? Close to each other or far apart? How do you decide?There are obviously many considerations that determine franchise site locations, but if online marketing is important to the success of your franchise marketing efforts (and it better be), here are some factors to consider.The

 
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How Southwest Airlines Failed Customer Expectations avatar
How Southwest Airlines Failed Customer Expectations

Southwest Airlines Angry

Customer Expectations are so important in any business. It can mean the difference between a satisfied customer or a disgruntled customer that spreads the word of bad service to all their friends.I'm a regular flyer on Southwest Airlines. Love their efficiency and I know the system so I know how to get a seat I'll be happy with, and they're easy to get in and out. My expectations of their service was always clear - no frills, confirm your flight online and get an early boarding - great.  I

 
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Facebook Ads vs Google Ads: A Case Where Facebook Wins avatar
Facebook Ads vs Google Ads: A Case Where Facebook Wins

Facebook Ads vs Google Ads: Association Targeting

When thinking about lead generation online Google Adwords is often part of initial discussions for driving leads, and I would say in many cases it’s one of the most effective at lead generation for a number of different reasons. Facebook ads as a tactic generally don’t come up as often in initial conversations. Below we outline in one case the clear difference between Facebook and Google ads. And what is also very apparent is the Facebook ads vs. Google Adwords cost difference.[Tweet

 
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Advertising on Yelp: What you should consider. avatar
Advertising on Yelp: What you should consider.

Yelp-Advertising-Page-Views

Yelp appears to have been gaining more and more online awareness with consumers, since it is the #1 online review site. I know I frequent Yelp more often these days. Clients had been asking me, "should I advertise with Yelp?", but often I would defer to Google PPC as I was skeptical of what Yelp could deliver. I would tell them, if you're getting results on Google and there's more inventory still available, add to your Google budget.[Tweet "Consider these issues before you advertise on #Yelp

 
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Best Advertising Books To Improve Your Ads and Copywriting avatar
Best Advertising Books To Improve Your Ads and Copywriting

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There’s nothing worse in advertising than spending money on ads that don’t give you a good return on spend. Do you ever wonder if your ads are even written effectively?Perhaps you have hired a media buyer that is placing ads for you. Or maybe an ad rep for a local magazine or newspaper sold you on a 6-month advertising package and she is going to help you create your ads.At the end of the day you know you have to spend on advertising to acquire customers but you can’t afford to

 
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Top 10 Reasons Why Google Ads Beat Yelp Ads avatar
Top 10 Reasons Why Google Ads Beat Yelp Ads

Yelp Advertising Dashboard User Views

Choices - where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google?  I wrote a post a while back on Yelp advertising here that was one of the most commented posts we have, and the majority of the comments are negative about advertising on the number one review site.But here's a more factual list about why you're better off choosing Google,

 
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The Importance of Marketing in Multiple Channels for Small Businesses avatar
The Importance of Marketing in Multiple Channels for Small Businesses

Multiple Conversion Paths

I've mentioned this statistic in other posts, but did you know very few of your existing customers actually converted on their first visit to your website? The actual conversion percentage on a first visit varies greatly depending on the industry, but it’s generally single percentage points.One software as a service company I know averages 7.5 website visits before a customer converts.[Tweet "The importance of marketing in multiple channels. #marketing"] Customers Are Not Linear In

 
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Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads. avatar
Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads.

stock-photos-and-branding

Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising. Remember when you took those pictures? Creative work does take time and money so professional photographers and graphic designers are typically hired at the planning stages of a business. Once “enough” material is produced to place

 
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