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When Your Website Looks Too Much Like a Template avatar
When Your Website Looks Too Much Like a Template

When websites use templates - Twitter

As a full service digital marketing agency, one of our services includes designing websites for clients. However, we view web design as a business tactic with the goal of generating revenue. Our business foundation is increasing our client’s value, and that can only be generated through financial growth. So, we are an agency focused on value. When we design websites for clients, we spend quite a bit of time understanding our client’s business and their target market, and ensure that the

 
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Facebook Sponsored Posts Drive Micro Brewery Event Awareness avatar
Facebook Sponsored Posts Drive Micro Brewery Event Awareness

Sponsored Post News Feed

If your business or company attends trade shows or other specialty events like festivals, street fairs, entertainment events, an event at a mall, beer festival, corporate health fair, etc, then Facebook sponsored posts can be used very effectively the day of the event to create awareness and drive customers to your booth or location for very little cost.[tweet "#Facebook Sponsored Posts Drive #MicroBrewery Event Awareness."]The key is in Facebook's excellent geo targeting and its

 
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$3 Dollar Customers With Facebook Remarketing avatar
$3 Dollar Customers With Facebook Remarketing

Facebook Remarketing Conversions

It's an often cited statistic that only s single digit percentage of your website visitors convert to a lead on the first visit. Sounds pretty bad, no? The actual conversion percentage varies greatly on your website and industry vertical, but regardless, what can you do to improve those conversions?One such tactic that helps close the sale after a customer has left your site is Remarketing.[Tweet "$3 dollar customers from #Facebook remarketing."]Most businesses do have a sales cycle

 
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“THINK-Building” is the New Link-Building Strategy avatar
“THINK-Building” is the New Link-Building Strategy

link-building is now think-building

Link building has been an SEO tactic that has been certainly abused by spammers. So now that Google has tightened its view on quality links, link building has become more like "think building".[Tweet "Link Building Strategy begins with "THINK" Building strategy."].Link building must start with a well-thought out content strategy; a strategy driven by creating valuable content for users.And here is where most business owners get stuck. What can I publish that is of value to my

 
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Fetch – Send Google Organic Traffic To Your Blog Sooner With This Tip avatar
Fetch – Send Google Organic Traffic To Your Blog Sooner With This Tip

Google Webmaster Tools

Do you have a company blog? Are you posting regularly?[Tweet "Get your blog posts indexed in #Google quicker with this tip. #seo"]Here's a simple tip to help with getting Google to index your latest posts sooner rather than later (which means organic traffic comes in quicker too).Many small and medium businesses are posting content to their blogs on a pretty regular schedule, but unless you're a high authority site, chances are that Google is not going to index your latest post for

 
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So you need credit for your business? How social media affects your chances. avatar
So you need credit for your business? How social media affects your chances.

Facebook and your creditworthiness

Following the lead of employers, some lenders are more often looking into an applicant’s social media presence (Facebook, Twitter, Yelp and others) to learn more about their businesses. Checking profiles and customer review sites has become especially important for alternative lending institutions which tend to deal with higher-risk loans, typically small businesses and start-ups with little or no credit history.Kabbage, an online credit provider based in Atlanta found that clients who

 
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Online Reputation Management with Video avatar
Online Reputation Management with Video

Video Testimonials Reputation Management

Part of online reputation management is ensuring your company has a large search footprint on sites throughout the web and for queries that customers will use to research you.Video can be used very effectively to help manage your reputation. As I had mentioned in a previous post about negative online reviews, video testimonials from customers are fantastic for this. But what is the best way to utilize video to ensure you get the best benefit? YouTube vs. Self Hosted Video One of the goals

 
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Website Domain Name Scam – Alert for Small Business Owners avatar
Website Domain Name Scam – Alert for Small Business Owners

domain-name-scam

A few days ago, Attorney General Patrick Morrisey (WV)  issued a warning to small business owners about a new scam that tries to trick people into paying more than they should for domain names that could be considered “relevant” to their business.The scamA business owner receives an email that appears to be from a foreign domain registration service. The message might say that another company (perhaps a competitor) is attempting to register the owner's company business domain name

 
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Producing Content. What’s better, a large piece of content, or many small ones? avatar
Producing Content. What’s better, a large piece of content, or many small ones?

Quality-content-production

Recently I tweeted a case study from Search Engine Watch about this. In their article, they write about their experience producing a large piece of content to promote their company.The case study is well documented and they show numerically the impact this project had on their web traffic. Chris Dyson, the author, says “we decided to put a lot of our efforts into one big content project.” The project was called “Anatomy of a Perfect Web Page”.Content is critical for online

 
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Is SEO worth it? avatar
Is SEO worth it?

seo-user-search-intent

Search engines have revolutionized marketing. In the last decade, the way advertisers reach their customers has completely evolved to the point where now the customers are finding the businesses before the businesses find them. Search Engine Optimization has become more important than ever. But just like any business strategy, understanding if (or when) it should be used by your business is critical.A few months back Google made an algorithm update named Hummingbird. The search engine now

 
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