Improve Your Marketing Strategy In 10 Minutes With Google Trends avatar
Improve Your Marketing Strategy In 10 Minutes With Google Trends

  One common denominator to almost all industries is seasonality. Most industries have a high and a low in a one-year timeframe. How could you make better marketing decisions if you had a long-term view of exactly when the downturns or upturns were in your industry? What could you do differently? Understanding seasonal fluctuations can help you: Manage expectations for sales Provide better understanding into industry trends Improve your focus on the bigger picture and to Read More >>

Advertising on Yelp: What you should consider. avatar
Advertising on Yelp: What you should consider.

Yelp appears to have been gaining more and more online awareness with consumers since it is considered by many as #1 online review site. I know I frequent Yelp more often these days. Clients had been asking me, "should I advertise with Yelp?" But often I would defer to Google PPC as I was skeptical of what Yelp could deliver. I would tell them if you're getting results on Google, and there's more inventory still available, add to your Google budget. Click here to receive a PDF document Read More >>

What Is Content and Why Is Content Important? avatar
What Is Content and Why Is Content Important?

If you care about your business’ longevity and its ability to acquire customers content is vital to your online marketing efforts. Entire companies have been turned around financially just because they began producing content on an ongoing basis and put it online. [Tweet "What is content and why is it important for your website and business. via @toby39 #SEO "] Your customers are searching for information – Google refers to these situations when someone is in need of information as Read More >>

What Is Local SEO? avatar
What Is Local SEO?

Many people are aware of SEO – search engine optimization – but don’t realize that a variation of this is local SEO. Local SEO refers to optimizing a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information. Examples of local search queries include searches with geo qualifiers like the city or town name, or with a zip code, but do not necessarily have to have the geo qualifier either. ­ [Tweet "What is Read More >>

How To Respond To Negative Reviews Online avatar
How To Respond To Negative Reviews Online

And Submit Reviews For Removal Have you been neglecting your business’ online reviews? Struggling with how to respond and what to do with the negative reviews your business has received? Consider these sobering statistics: Nine in ten customers have read online reviews to determine the quality of a local business, according to a study by Bright Local Four out of five customers will reverse a purchase decision after reviewing your business’ online reviews, according to Cone Read More >>

What is Google Adwords, How Does It Work? avatar
What is Google Adwords, How Does It Work?

Growing sales for your business is probably one of your top priorities. Everyone wants more leads, right? What if I told you there was a way to deliver a steady stream of pre-qualified customers to your business?   Customers that are actively searching for your products and services regardless of your industry and whether you were a business-to-consumer (b-to-c) or business-to-business (b-to-b) company. And these leads had a return on advertising spend of several hundred percent or Read More >>

Local SEO Tips You Can Use Now For Better Google Presence avatar
Local SEO Tips You Can Use Now For Better Google Presence

Do you own a business that serves a local market? When I say local market, I mean geographically in your town, suburb, or city. If you do, having a good SEO presence in Google search results is so important to growing leads, especially after Google's latest change to its search results page.   Google is often the first place people turn to when researching a company or service – as a matter of fact, according to Google, 4 out of 5 consumers use search engines to find local Read More >>

Consumer Survey: Google Leads Yelp As Most Important Review Site avatar
Consumer Survey: Google Leads Yelp As Most Important Review Site

As part of a larger study, we surveyed 545 people across the U.S. to better understand consumer preferences about which online review sites were most important to their purchase decisions, in addition to overall how important online reviews were to them. We sliced the survey data by gender and age to gain more insights. Summary Of The Findings For both men and women, Google was the leading review site by a significant margin 30%  more women than men rated reviews online as important to Read More >>

PR for Startups and Small Businesses Using Facebook Ads avatar
PR for Startups and Small Businesses Using Facebook Ads

There’s no questioning that good press coverage of your business can do a lot for getting your brand into the media and in front of potential customers. But what if you don’t have a large media budget and can’t afford to hire a PR professional? Do you have a limited budget for PR? Can't afford to hire a PR professional for your business? Well with Facebook ads you can get your story, your brand, in front of journalists and writers in the media in a very targeted way. Using Facebook ads to Read More >>

How Hosting, Site Speed Affects SEO avatar
How Hosting, Site Speed Affects SEO

Does your website load slow? Have you wondered if there was an impact on business as a result of your slow loading website? Site speed can greatly affect your site’s SEO (search engine optimization). Google has made it very clear that they want a fast internet.  Google wants to serve websites that load fast. Site speed has become increasingly important as the growth in mobile has continued. There are many ways to improve your website’s speed, but one important way is with your hosting Read More >>