The Benefits of Remarketing on Google, Facebook [video] avatar
The Benefits of Remarketing on Google, Facebook [video]

Fewer than 10% of your website visitors convert to a lead on a first visit to your website. Watch this short video below to learn more about why remarketing on Google and Facebook is the secret marketing weapon that costs you very little money, and is easy to implement.Remarketing, sometimes also referred to as retargeting, is one of the most effective online marketing tactics a business can implement. It generally doesn't require a lot of budget either. So what is remarketing? Remarketing

 
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For Better Organic SEO, Hyper Localized Content [video] avatar
For Better Organic SEO, Hyper Localized Content [video]

For multi-unit businesses, and franchises, producing quality local content is very important to ranking locally (related post here on SEO for franchises). It's common that multi-unit or national franchises will have only a single page for each location, and complicating matters is the fact that this content is usually duplicated on all location pages. To rank effectively in a local market you not only need unique quality content, but depth of content to rank well too. The below video discusses

 
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How To Get Your Website On Google, Crawled, Indexed [Video] avatar
How To Get Your Website On Google, Crawled, Indexed [Video]

Five ways to get your website's pages crawled and found by Google quickly, and into its index so you get more search traffic sooner.Five steps to get your website on Google and get your pages crawled and indexed faster. Step one, verify and register both the www and non-www versions of your website inside Google Wemaster Tools. Step two, set your geo targeting to your country of preference, which you would set to the U.S. if your customers are there. Step three, set your preferred domain:

 
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SEO Tips For Blog Posts: 3 Easy Steps avatar
SEO Tips For Blog Posts: 3 Easy Steps

Google Related Searches Blog SEO Tips

If you’ve been reading anything about online marketing you've probably read about the importance of content marketing, blogging, and search engine optimization (SEO). Your customers search for information online using keywords and if you're not writing content about what they are searching for then you will never capture that traffic.If you’re producing textual content on your blog it’s important to integrate SEO into all your posts - specifically the keywords and phrases your

 
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Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies avatar
Facebook Ads For Real Estate Agents: 3 Killer Ad Strategies

Little Known Ways To Gain More Real Estate Clients With Facebook Marketing Three killer Facebook advertising tips for real estate agents that can be implemented right now. Tip #1: Facebook has a category under its behavior category called "likely to move." What a fantastic target - people that are "likely to move" are probably good candidates for your real estate brokerage services. You can layer your targeting so that it's hyper focused geographically so you can down select for zip code, in

 
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Franchise SEO Services: Two Types You Need To Be Aware Of avatar
Franchise SEO Services: Two Types You Need To Be Aware Of

differences-traditional-google-organic-search-results-local-search-results

SEO (search engine optimization) as a tactic is becoming ever more important to the lead generation efforts of national franchises, regional franchise ad coops, and multi-unit businesses. However, it's important that if you're seeking franchise SEO services from an agency that you understand the two general areas those services can fall under and the differences between them: Traditional SEO, and Local SEO.[Tweet "Understand the differences between traditional and local SEO services before

 
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Franchise Location Selection, How Online Marketing Helps avatar
Franchise Location Selection, How Online Marketing Helps

Franchise Location Selection San Diego

As regional franchise developer, geographically how do you decide where to put your new franchise locations? If you're in a new market, where do you put your second and third franchise sites geographically? Close to each other or far apart? How do you decide?There are obviously many considerations that determine franchise site locations, but if online marketing is important to the success of your franchise marketing efforts (and it better be), here are some factors to consider.The

 
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How Southwest Airlines Failed Customer Expectations avatar
How Southwest Airlines Failed Customer Expectations

Southwest Airlines Angry

Customer Expectations are so important in any business. It can mean the difference between a satisfied customer or a disgruntled customer that spreads the word of bad service to all their friends.I'm a regular flyer on Southwest Airlines. Love their efficiency and I know the system so I know how to get a seat I'll be happy with, and they're easy to get in and out. My expectations of their service was always clear - no frills, confirm your flight online and get an early boarding - great.  I

 
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Facebook Ads vs Google Ads: A Case Where Facebook Wins avatar
Facebook Ads vs Google Ads: A Case Where Facebook Wins

Facebook Ads vs Google Ads: Association Targeting

When thinking about lead generation online Google Adwords is often part of initial discussions for driving leads, and I would say in many cases it’s one of the most effective at lead generation for a number of different reasons. Facebook ads as a tactic generally don’t come up as often in initial conversations. Below we outline in one case the clear difference between Facebook and Google ads. And what is also very apparent is the Facebook ads vs. Google Adwords cost difference.[Tweet

 
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Advertising on Yelp: What you should consider. avatar
Advertising on Yelp: What you should consider.

Yelp-Advertising-Page-Views

Yelp appears to have been gaining more and more online awareness with consumers, since it is the #1 online review site. I know I frequent Yelp more often these days. Clients had been asking me, "should I advertise with Yelp?", but often I would defer to Google PPC as I was skeptical of what Yelp could deliver. I would tell them, if you're getting results on Google and there's more inventory still available, add to your Google budget.[Tweet "Consider these issues before you advertise on #Yelp

 
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