Have you checked your Yelp reviews lately? Have you received a less than favorable review from a customer? Have you fired any employees (hurry and check your reviews)? Wish you could get rid of that negative Yelp review? If yes, then read on.… Read More
Ask any random person what Pinterest is, and they’ll probably start talking about how they use it to discover creative ideas and showcase their interests.
But marketers know that Pinterest can be so much more than that. The booming social network boasts 100 million monthly active users per month, and if you use it correctly, you can:
- Drive more traffic to your website
- Strengthen your brand
- Build an engaged email list
If you’re not quite convinced, check out this case study about how Murals Wallpaper used Pinterest to bring in 77% new site traffic or this story of how Bob Vila increased referral traffic to their site by 33% using Pinterest.… Read More
I recently reached out to some of San Diego’s experienced digital marketers and asked them what their top two recommendations were for social media tools for small and medium businesses.
Although there were the common tools mentioned, there were some surprises and ideas many may not have thought of.… Read More
One common denominator to almost all industries is seasonality. Most industries have a high and a low in a one-year timeframe.
How could you make better marketing decisions if you had a long-term view of exactly when the downturns or upturns were in your industry?… Read More
Yelp appears to have been gaining more and more online awareness with consumers since it is considered by many as #1 online review site. I know I frequent Yelp more often these days. Clients had been asking me, “should I advertise with Yelp?” But often I would defer to Google PPC as I was skeptical of what Yelp could deliver.… Read More