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Google Plus- Social Media Revamped As of June 22, 1011, Google + had more than 20 million users. In order to get started with Google + you had to be invited and each new user was given 15 invitations. Currently you must find someone who has an invitation left over or request from Google that [...]

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As a business owner, it’s hard to keep your focus on your customers and not your competitors when your competitors are nipping at your heels online and offline.  Any good business strategy online or offline, however, begins with understanding your customers’ needs and compelling them to take action (e.g. call you, buy your product, fill [...]

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Call Tracking For Marketing Accountability. Traditional and online call tracking.

May 17, 2011

If you’re a small business then you know that every dollar you put towards marketing and advertising needs to pay for itself. There is a saying in the advertising industry that 50% of your advertising spend goes to waste, but what 50% is it? Call tracking will tell you what advertising is wasteful. You can [...]

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Rocky Mountain MSDC Business Opportunity Fair

April 21, 2011

Yesterday was the annual Rocky Mountain MSDC Business Opportunity Fair held in downtown Denver at the Convention Center. As recent transplants to Denver, and new members of the Rocky Mountain MSDC, our goal as attendees was to get to know the Denver business community better, make contacts and get involved. The goal of the event [...]

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The effect Groupon has on normal web traffic

April 21, 2011

The effect Groupon has on normal web traffic, a photo by 39Celsius.com on Flickr.  

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Why you should ignore branding.

April 18, 2011

If you’re a small to medium-sized business, lets say under $6 million in sales, ignore branding initiatives and tactics, and stick with direct response marketing tactics that make your phone ring. Ok maybe don’t ignore branding completely, but let’s keep branding simple and put the emphasis on direct response marketing tactics that grow cash flow. [...]

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Why online business reviews help your small business grow.

April 10, 2011

No surprise, but everyone knows that word-of-mouth marketing is the best source for new customers that a small business can acquire. If you haven’t started acquiring online business reviews from your customers you’re missing a huge opportunity to help your small business grow. Why you’ll regret not soliciting online business reviews for your small business: [...]

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How to us Google Adwords to improve print advertising

April 10, 2011

Ever wondered if the headline you developed for the newspaper or magazine ad was the best it could be? Or maybe you developed multiple offers and didn’t know which would work better in the ad? For not much cost or time, you can run tests in Adwords and quickly receive feedback on a number of [...]

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What every small business ought to know about media buyers

April 9, 2011

As a small or medium-sized business, you are approached often with people wanting to sell you traditional advertising, everything from the Yellow Pages, newspapers and magazines, to radio and cable TV. And most likely you’ve been approached by media buyers too that claim to plan, implement, and purchase advertising flawlessly and at no cost to you other [...]

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Where to spend small business marketing, advertising money

April 8, 2011

Are you a small or medium sized business that struggles to figure out where to put your advertising spend? Does it go into traditional advertising or online marketing, such as Google PPC, or SEO. Oh where oh where do I spend? I’ve been involved in marketing and business strategy for over 15 years, and most [...]

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