Small business owners often wonder if coupons work and many times business owners get frustrated when they feel they have to offer coupons in order for a person to try their product or service. “Why?” They ask. “Why do I have to discount my products, it’s already tough enough”, they often complain.… Read More
Not many years ago, photographers could count on word-of-mouth to get a steady stream of clients. More recently, however, the growth of professionals in this field have made it more difficult for photographers to differentiate and stand out, and the pursuit of new business is grueling.… Read More
“We need more engagement.” one of our clients said. “Engagement” was what a term he had heard through the grapevine and immediately gravitated to it. “But our metrics are looking great on Facebook,” we said, “We have great CPC (cost per website click), great CTR (click-through-rate), and good metrics on the Website (time on site, site conversion, good new visitor to visitor ratio).… Read More
A few days ago, Attorney General Patrick Morrisey (WV) issued a warning to small business owners about a new scam that tries to trick people into paying more than they should for domain names that could be considered “relevant” to their business.… Read More
Search engines have revolutionized marketing. In the last decade, the way advertisers reach their customers has completely evolved to the point where now the customers are finding the businesses before the businesses find them.