Finding the right marketing strategies to promote your small business can be challenging but social media offers an effective way to make your online presence known. Social media is a way to help businesses stay connected with consumers by use of the Internet. It has become a huge focus for small businesses because it’s an inexpensive and effective way to tell others about the products and services you have to offer. The following social media marketing tips for small businesses can help you build up your online presence.
Take Advantage of Your Company Blog
If you think company blogs are obsolete, think again. Just because you don’t hear as much about them as you used to doesn’t mean that they can’t be beneficial. When you provide readers with information about your products and services they can use, it helps to generate an interest in your company along with getting your name out there.
Create a Facebook Account
Facebook has millions of users and it offers an inexpensive way to reach these potential customers. It gives small businesses a powerful platform to use to build up your online presence. It allows you to target a specific group of people that have a genuine interest in what you have to offer. The features allow you to customize your site to suit your business perfectly and Facebook has a major influence over the purchasing behavior of consumers.
LinkedIn Is Built for Businesses
With about 50 million users that stretches over hundreds of countries, LinkedIn is a social network built for businesses. You can share your portfolio and useful information with consumers about your services or products through articles and blogs to help spark interest in what you have to offer.
Twitter Keeps You Connected
At the rate that Twitter has grown just in the last year, small business owners can’t afford to ignore it as a way to promote their company. It has a simple interface and it’s one of the easiest ways to connect with consumers. As you strengthen your relationship with your followers, Twitter can help your small business to grow.
Take Advantage of Multimedia
While it may be a little more complicated to use, Multimedia provides small businesses with many marketing opportunities and it involves the use of photos, videos and audio options. You can post videos to YouTube or post photos on Flickr to help promote your business. You can also consider using BlogTalkRadio as a way to educate consumers about the products and services you have to offer.
Be Consistent with Your Brand Name
One of the most important things that you need to do when using social media is to be consistent with your brand name. You want the users to recognize your company right away and not confuse you with someone else. When you stay consistent with your brand name, your followers will recognize you instantly.
These social media marketing tips for small businesses can help you make an online presence that will get your small business noticed.
Photo credit: Flickr, The Daring Librarian
Lisa Mason is a freelance writer and social media marketer of more than 12 years. VP of Special Media for Social Media Sun, Lisa uses her experiences in writing and networking to help clients as well as to build and promote her own website ventures.