Facebook Ads For Realtors

Step-by-Step Guide To Create KILLER Ads That Generate Leads

Now Updated With Facebook's Latest Changes


A proven STEP-BY-STEP tutorial to create effective Facebook ad campaigns to grow seller listing leads and buyer leads, how to farm your local area more effectivelyhow to capture leads, and develop effective targeting and segmentation.

Designed to take you by the hand (as in, step 1, step 2, step 3...) to create Facebook ads that will help you grow awareness for your listings, your real estate services, find buyers and sellers, and grow leads and sales.

You DO NOT have to have any prior experience in Facebook advertising - we will walk you through step-by-step and show you exactly how to set up, run, and manage your ads for success.

With Facebook ads, you as an agent have never had such an opportunity to get in front of the right people at the right time. The targeting and segmentation abilities in Facebook are unmatched and as a result provides a unique opportunity for you to grow leads.

What Is "Facebook Ads For Realtors"?

My proven complete step-by-step system designed to walk you through how to set up effective Facebook ads. The training was developed based on years of our agency's work in implementing Facebook ad campaigns in real estate nationwide.

What You'll Learn


How to generate leads, conversions, and results


How to create your"digital yard sign" and create more brand awareness locally - omnipresence


Budget planning & campaign management for large and small budgets


How to set up Remarketing campaigns


How to target your ideal audience to capture buyer and seller leads


How to build ads and write copy that is proven and tested


Copy and paste Facebook ad creative examples you can use NOW


How to promote your listings and open houses to generate traffic

Clear, straightforward video lessons that will show you exactly how to set up your ads and avoid all the common mistakes that your competitors are doing.

Facebook ads for real estate agents is a 13 module video course that I created from scratch for real estate agents that walks you through exactly how to plan, create and launch ads to promote your listings, your business, or community events you're organizing, and most importantly grow leads. We show you exactly how to set up, target, and run your ads with large and small budgets.

6 BONUSES - Downloadable Files You Can Use Now!

The Ultimate Facebook Ad Template Library

29 page guide with ads by goals that you can copy and paste now into your campaigns. The guide covers buyer and seller ads, branding ads, ad examples by type of ad, such as single image ads, video ads, carousel ads, and more.

Campaign Planner in Excel

Planning your ad campaigns in Excel will go a long way in building more success. Help you stay organized and on track with seasonal times of the year. Many advertisers do very little planning.

How Much To Spend On Ads Calculator

Wondering how much you should spend to reach your traffic or lead generation goals? This Excel template will let you plug in different numbers to help you understand what to expect for results.

Creating Ads PDF Guide - Step-By-Step Instructions

Take this PDF guide wherever you need on any device to create ads easily. In this PDF guide, we walk you through exactly how to setup your ads. You can read it on any device that you choose - on your phone, Ipad, Kindle, or on your computer.

Ad Creative Planner in Excel

Save time and stay organized with this Excel planner. The planner shows you the recommended characters for each element of the ad AND how many characters you are using per ad. Keep track of your targeting and segmentation for each ad you're running. Easy and readable layout to stop on top of the ad copy and creative.

Connecting Facebook Leads To Email Or Your CRM

If you use Lead Ads and want to connect the leads to your CRM or lead nurture them in an email sequence this document will show you how to connect these to Facebook.

What's Included in Facebook Ads For Realtors Course?

12 step-by-step modules (over 16 videos in total)

Insider secrets and tips from an agency that will accelerate your success

Login 24/7 From Any Device

Literally step-by-step instruction. No unnecessary fluff

Risk Free - 30-Day Money Back Guarantee


As soon as you enroll you will get immediate access (via username and password) to Facebook Ads For Real Estate Agents.

  • Lifetime access and login 24/7
  • 5 Downloadable bonuses immediately available to you
  • Content is available in video format accessible from your desktop or mobile device anytime
  • Walks you through EVERY part of the ad process in Facebook step-by-step...planning, creating, and launching your ads
  • 30-day 100% money back guarantee
  • Watch the course in any order whenever you like, or binge watch them all
  • All modules/lessons provided immediately after signing up
Learn From A Pro - Insider Secrets & Tips

Toby Danylchuk

I own an award-winning Digital Marketing Agency and I’ve been running successful Facebook campaigns for my clients nationwide since 2009. I created this course because many Realtors inquire about Facebook Ads and want to run the campaigns by themselves. This course cuts out all the fluff and sticks to the tactics and targeting that are specifically for Real Estate agents.

Training Overview

Module 1: Introduction To Facebook Advertising

We cover a brief overview of Facebook historically, why Facebook ads are more effective and efficient than traditional ads. And finally why shifts in consumer behavior have made Facebook ads even more important than ever.

Facebook Ads Basicas

Module 2: Facebook Ads Basics

Ad auction basics, how does it work, how your bid is calculated, how to organize your campaign structure, ad sets, ads, and best practices so you can stay organized and focused with your campaigns.

Module 3: Defining Your Ad Objective

This is a crucial step in running your ads correctly - there are many different objectives you can run within Facebook - we cover the various campaign objectives and what they mean, when you should choose one or the other so you can ensure your campaigns align to your business goals and creates the results you need.

Module 4: Creating Ads

Defining your target audience for your ads, setting budgets and schedules, creative (images, videos, etc), and ad placements so you know how to set up a basic ad from start to finish. 

Module 5: Segmentation

This module covers ad targeting and precision - unlike postcards, we remove much of the waste built in with traditional advertising by segmenting on demographic variables that are not possible with traditional marketing efforts. Ad reach, precision, core audiences, ad targeting options (location/geography, demographics, interests, behaviors, connections) so you can eliminate ad waste and show your ads precisely to your target customers.

Module 6: Creating A Plan - Successful Campaign Best Practices

Best practices for direct response ads, choosing the correct campaign goals that align with your overall business objectives, and planning your campaign so you can be the most effective.

Module 7: Managing Your Ads - Understanding Results

What you can accomplish in the ads manager, turning on/off campaigns, ad sets, ads, editing budgets, ad schedules, targeting, bidding, measurement and insights, and recommendations so you can manage every aspect of your campaigns and use data to make better decisions.

Module 8: How To Promote A Real Estate Listing

This module is made up of 3 separate videos on how to promote a listing you have using single image ads, carousel ads, and video ads and covers benefits of each in a step-by-step process of how to set up each type of ad for a listing.

Module 9: Promoting Your Company - Your Digital Yard Sign

As in module 8, this module is made up of 3 separate videos on how to promote your real estate company, or events in the community you're organizing (i.e. ice cream socials, garage sales, etc) using single image ads, carousel ads, and video ads and covers benefits of each and a step-by-step process of how to set up each type of ad so you can effectively promote your business and generate tons of brand awareness locally.

Module 10: Lead Ads - Conversions

How to set up and run lead ads. Lead ads allow realtors to capture leads right within Facebook without having to leave the platform - this lead information can include Name, Phone, and Address and more...all so you can effectively capture selller and buyer leads right within Facebook

Module 11: The Sales Funnel - Facebook Ad Strategies

Understanding the sales funnel and why it's critical to your success. What are the different levels of the sales funnel? How to find buyers and sellers. Targeting at each level of the funnel along with the goal, objective, ad content, budgets, ad examples so you can be the most dominant and effective real estate brand in your area.

Module 12: Remarketing & The Facebook Pixel

The Facebook pixel and how to set up remarketing campaigns in Facebook - this is by far one of the most important benefits of Facebook advertising. We cover how to install the Facebook pixel to how to set up a remarketing/retargeting campaigns so you can squeeze maximum value out of your ad traffic and make all your marketing more effective.

12 total modules including 16 videos, 2.5 hours of video training and insider secrets and tips, and 5 bonus downloadable tools

The videos include step-by-step instructions that walk you through exactly how to create your ads on Facebook, with specific examples that have been successful for other Realtors. Downloadable PDFs of the step-by-step guides are included. Watch the videos when you want, where you want and at your own pace. Login anytime 24/7. Your subscription never ends! And we continue to add new modules and update as Facebook changes. 

Who Is "Facebook Ads For Real Estate Agents" For?

If you're an established realtor and you have never used Facebook ads and want to know how to do it right, get the most from your advertising, and generate leads.

If you're a Realtor currently doing your own Facebook ads but you want to greatly improve seller listings and buyer leads and take your prospecting and farming for leads to the next level.

If you're a new realtor and have been asking yourself if there's a better way to reach people in your market other than traditional marketing with postcards and knocking on doors.

How Do I Get Started and How Much Does It Cost?

How much is Facebook Ads For Realtors? Well you could spend hours trying to figure this out yourself and thousands of dollars on ad spend in the learning curve and never know if what you're doing is effective. 

The entire Facebook Ads For Realtors course step-by-step is only $199.

And you will get immediate access to the course with your payment - all modules. All downloads. All extras.

What About A Guarantee?

Our Facebook Ads For Real Estate Agents course comes with a 30-day money back guarantee. If for whatever reason you are not entirely satisfied, we will refund all your money and you can keep the 6 bonuses:

1. The Facebook Template Library

2. The Campaign Planner In Excel

3. The Ads Calculator

4. Creating Ads Step-by-Step

5. Facebook Ads Creative Planner

6. How to Connect Facebook Leads To Your CRM or Email

I am proud of what my team and I have developed for you and confident that if you go through the modules and apply what I teach you, you will have successful and effective ads on Facebook. If within 30 days you are unhappy for any reason just email us for a full refund. But we're 100% confident you will be successful and find the course invaluable.

Facebook has become an unrivaled platform for realtors to engage with their target audience.

This course will train you on how to run successful Facebook ads for Real Estate.

The course is designed to teach you the insider secrets from an agency in how to create ads, step-by-step, as well as to show you the different type of ads that have proven successful for other realtors nationwide.

At the end of the course, you will learn how to:

  • How to build ads
  • Formulate and implement effective Facebook marketing campaigns to promote a listings
  • Generate seller listing leads, and buyer leads
  • Retarget and remarket to past website visitors using the Facebook pixel
  • How to market to all levels of the sales funnel
  • Targeting for your ideal customer
  • Manage budgets for all levels
  • Find buyers and sellers and develop conversions
  • Define your ideal audience targeting and spend
  • Capture targeted leads using Facebook's special ad type - Lead Ads
  • Learn how to connect your leads to your CRM or Email provider for lead nurturing
  • Formulate and implement effective Facebook ads to increase your brand awareness and recall
  • Formulate and implement effective Facebook ads to promote special events commonly sponsored by realtors, such us Neighborhood Garage Sales, Food Drives, etc.


Toby Danylchuk

I started my own Online Marketing Agency in 2008 and have been running it successfully since. Part of what makes me unique in online marketing, and someone that offers a valuable perspective, is that I have more than 18 years of digital marketing experience - well before my agency started.

I have been running Facebook ad campaigns for clients nationwide since 2009 - I've learned a lot, made mistakes, and I share that knowledge with you in this course.

The shortest distance between two points is a straight line - with my course, I provide the guidance to get you to success.

What you'll learn from my courses are tactics that we know work, because we apply them consistently and successfully at our agency on behalf of our clients nationwide. We've distilled our many years of experience in Facebook advertising into these 12 modules to get right to the point with your Facebook advertising.

We created these modules because often I get inquiries from realtors who want to implement their own Facebook ad campaigns but don't know where to start and can't really afford to hire an agency.

These courses are to-the-point, actionable and easy to follow, specifically designed for people with little to no experience in Facebook advertising or digital marketing. I look forward to sharing this information with you and contributing your success as a realtor!

Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Is the course updated regularly?

Yes, we update the course regularly to keep up with Facebook's changes and we add new modules as well.

Get Started Now!




12 Video Modules You Can Watch From Any Device

6 Downloadable Bonus Documents:

-Campaign Planner

-Facebook Ad Creative Planner

-Facebook Ads Creative

-How To Spend On Facebook Ads

-Facebook Ads Creative You Can Copy & Paste Right Away

-How To Connect Facebook Leads to Your CRM or Email provider


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