Facebook Ads For Mortgage Brokers & Loan Originators

Step-by-Step Guide To Create KILLER Ads That Generate Leads


A proven STEP-BY-STEP tutorial to create effective Facebook ad campaigns to grow mortgage leads, how to farm your local area more effectively, and how to develop effective targeting and segmentation.

Designed to take you by the hand (as in, step 1, step 2, step 3...) to create Facebook ads that will grow awareness for your services, your loan offers, find new customers, and grow leads and sales. You DO NOT need to have any prior experience in Facebook advertising - we will walk you through step-by-step and show you exactly how to set up, run, and manage your ads for success.

With Facebook ads, you as a mortgage broker have never had such an opportunity to get in front of the right people. The targeting and segmentation abilities in Facebook are unmatched and as a result provides a unique opportunity for you to grow mortgage leads.

What Is "Facebook Ads For Mortgage Brokers"?

My proven complete step-by-step system designed to show you exactly how to set up successful Facebook ad campaigns that will grow your business. This course was designed specifically for mortgage brokers from the ground up based on years of our agency's own work running hundreds of Facebook ad campaigns.

What You'll Learn


How to generate leads, conversions, and results


How to create your"digital yard sign" and create more brand awareness locally - omnipresence


Budget planning & campaign management for large and small budgets


How to set up Remarketing campaigns


How to target your ideal audience to capture leads for your lending products and services


How to build ads and write copy that is proven and tested


Apply different strategies for each level of the sales funnel


Apply strategies based on the specific budget you're working with

Clear, straightforward video lessons that will show you exactly how to set up your ads and avoid all the common mistakes that your mortgage competitors are doing.

Facebook ads for mortgage brokers is a 13 module video course that I created from scratch for mortgage brokers that walks you through exactly how to plan, create and launch ads to promote your services, your loan offerings, and most importantly to grow mortgage leads. We show you exactly how to set up, target, and run your ads with large and small budgets.

5 BONUSES - Downloadable Files You Can Use Now

The Ultimate Facebook Ad Template Library

25 page guide with ads by goals that you can copy and paste now into your campaigns. The guide covers ads by campaign goal, branding ads, ad examples by type of ad, such as single image ads, video ads, carousel ads, and more. And includes outlines on the core elements all ads should have to move consumers to action!

Campaign Planner in Excel

Planning your ad campaigns in Excel will go a long way in building more success. Help you stay organized and on track with seasonal times of the year. Many advertisers do very little planning.

How Much To Spend On Ads Calculator

Wondering how much you should spend to reach your traffic or lead generation goals? This Excel template will let you plug in different lead goal numbers to help you understand what to expect for results.

Ad Creative Planner

Plan your campaigns, adsets, targeting and placements, along with text for every campaign and ad. The guide provides exactly how many characters are allowed for each ad element.

What's Included in Facebook Ads For Mortgage Brokers Course?

13 step-by-step modules (over 14 videos in total)

Insider secrets and tips from an agency that will accelerate your success

Login 24/7 From Any Device

Literally step-by-step instruction. No unnecessary fluff

Risk Free - 30-Day Money Back Guarantee


As soon as you enroll you will get immediate access (via username and password) to Facebook Ads For Mortgage Brokers.

  • Lifetime access and login 24/7
  • Content is available in video format accessible from your desktop or mobile device anytime
  • Walks you through EVERY part of the ad process in Facebook step-by-step...planning, creating, and launching your ads
  • 30-day 100% money back guarantee
  • Watch the course in any order whenever you like, or binge watch them all
  • All modules/lessons provided immediately after signing up
  • Downloadable files templates and guides provided immediately following enrollment
Learn From A Pro - Insider Secrets & Tips

Toby Danylchuk

I own an award-winning Digital Marketing Agency and I’ve been running successful Facebook campaigns for my clients nationwide since 2009. I created this course because many of our mortgage broker clients inquire about Facebook Ads and want to run the campaigns by themselves. This course cuts out all the fluff and sticks to the tactics and targeting that are specifically for Brokers and Loan Originators.

Course Overview

In this 13 module course (14 videos), you will learn how to create and run successful ads for Mortgage Brokers and Loan Originators on Facebook. In these modules, you’re going to learn step-by-step how to advertise your loan products and services to your ideal customer segments. We show you how to plan and implement campaigns with single image ads, carousel ads (multiple images of a listing, as an example, or videos ads). 

Module 1: Introduction To Facebook Advertising

The evolution of Facebook, utilizing offline data for Facebook targeting, value of the news feed, comparison of postcards to Facebook ads, why organic postings to your Facebook page will not help you, and identifying business objectives.

Module 2: Facebook Ad Basics

Facebook ad auction basics, how your bid is calculated, campaign structure (campaigns, ad sets, ads).

Module 3: Defining Your Ad Objectives

This is a *crucial* step in running your ads correctly - there are many different objectives you can run within Facebook - we cover the various campaign objectives and what they deliver.

Module 4: Creating Ads

Setting campaign objectives, defining your target audience for your ads, setting budgets and schedules, creative (images, etc), and ad placements.

Module 5: Segmentation

Ad reach, precision, waste, core audiences, ad targeting options (location/geography, demographics, interests, behaviors, connections). This module really highlights how precise you can be with your ad targeting - unlike postcards, we remove much of the waste in traditional advertising by segmenting on demographic variables that are not possible with traditional marketing efforts. 

Module 6: Creating A Plan

Best practices for direct response ads, choosing the correct campaign goals that align with your overall business objectives, and planning your campaign.

Module 7: Managing Your Ads - Understanding Your Results

What you can accomplish in the ads manager, turning on/off campaigns, ad sets, ads, editing budgets, ad schedules, targeting, bidding, measurement and insights, and recommendations.

Module 8: Carousel Ads

How to set up and run carousel ads. Carousel ads are unique in that they allow you to add multiple images to your ads. The benefits to the advertiser are lower costs from improved interactions. These could be used to promote multiple loan products, for example.

Module 9: Custom Audiences

This module is about how to leverage Facebook Custom Audiences to market to an existing house list of contacts you have stored in an Excel file, as an example. Custom Audiences are one of the more powerful features of Facebook ads.

Module 10: Lead Ads

How to set up and run Lead Ads. Lead ads allow brokers to capture leads right within Facebook without having to leave the platform - this lead information can include Name, Phone, and Address.

Module 11: Ad Templates You Can Use Now!

This module provides ad templates for different campaign objectives that are ready for you to use. Use the example ad copy and targeting for your campaigns. A cheat sheet!

Module 12: The Sales Funnel - Facebook Ad Strategies

Understanding the sales funnel and why it's critical to growing leads. What are the different levels of the sales funnel? Targeting at each level of the funnel. And for each level of the funnel, goal, objective, ad content, budgets, ad examples.

Module 13: Remarketing & The Facebook Pixel

The Facebook pixel and how to set up remarketing campaigns in Facebook - this is by far one of the most important features of Facebook advertising. We cover how to install the Facebook pixel to how to set up a remarketing/retargeting campaign. This module is 2 videos.

13 total modules including 14 videos and more than 2 hours of video training and insider secrets and tips, and actionable downloadable tools

The videos include step-by-step instructions that walk you through exactly how to create your ads on Facebook, with specific examples that have been successful for other mortgage brokers and loan originators. Downloadable PDFs of the step-by-step guides are included. Watch the videos when you want, where you want and at your own pace. Login anytime 24/7. Your subscription never ends! And we continue to add new modules and update as Facebook changes. 

Who Is "Facebook Ads For Mortgage Brokers" For?

If you're a mortgage broker currently doing your own Facebook ads but you want to greatly improve your lead generation with proven ad campaigns and templates.

If you're a mortgage broker and have been asking yourself if there's a better way to reach people in your market other than traditional marketing with postcards and networking with other realtors.

If you're an broker and you have never used Facebook ads and want to know how to do it right.

How Do I Get Started and How Much Does It Cost?

How much is Facebook Ads For Mortgage Brokers? Well you could spend hours trying to figure this out yourself and thousands of dollars on ad spend in the learning curve and never know if what you're doing is effective. 

The entire Facebook Ads For Mortgage Broker course step-by-step is only $199.

And you will get immediate access to the course with your payment - all modules. All downloads. All extras.

What About A Guarantee?

Our Facebook Ads For Mortgage Brokers Course comes with a 30-day money back guarantee. If for whatever reason you are not entirely satisfied, we will refund all your money AND you can keep the 5 bonuses:

-The Ultimate Facebook Ad Template Library

-Campaign Planner in Excel

-How Much To Spend On Ads Calculator

-Ad Creative Planner in Excel

I am proud of what my team and I have developed for you and confident that if you go through the modules and apply what I teach you, you will have successful and effective ad campaigns on Facebook. If within 30 days you are unhappy for any reason just email us for a full refund. But we're 100% confident you will be successful and find the course an invaluable asset.

Facebook has become an unrivaled platform for mortgage brokers to engage with their target audience.

This course will train you on how to run successful Facebook ads for mortgage products.

The course is designed to teach you the insider secrets from an agency on how to create ads, step-by-step, as well as provide you with different types of ads that have proven successful for other brokers and loan originators nationwide.

At the end of the course, you will learn how to:

  • How to build ads
  • Formulate and implement effective Facebook marketing campaigns to lending products/services
  • Retarget and remarket to past website visitors using the Facebook pixel
  • How to market to all levels of the sales funnel
  • Targeting for your ideal customer segments whether that's VA loans, re-fi's, jumbo loans, etc
  • Manage budgets for all levels
  • Define your ideal audience targeting and spend
  • Create targeted leads using Facebook's special ad type - Lead Ads
  • Formulate and implement effective Facebook ads to increase your brand awareness and recall
  • Formulate and implement effective Facebook ads to promote special events commonly sponsored by realtors, such us Neighborhood Garage Sales, Food Drives, etc.


Toby Danylchuk

I started my own Online Marketing Agency in 2008 and have been running it successfully since. Part of what makes me unique in online marketing, and someone that offers a valuable perspective, is that I have more than 18 years of digital marketing experience - well before my agency started.

I have been running Facebook ad campaigns for clients nationwide since 2009 - I've learned a lot, made mistakes, and I share that knowledge with you in this course.

The shortest distance between two points is a straight line - with my course, I provide the guidance to get you to success quicker and with a shortened learning curve.

What you'll learn from my courses are tactics that we know work, because we have used them consistently and successfully at our agency on behalf of our clients nationwide. We've distilled our many years of experience in Facebook advertising into these 14 modules to get right to the point with Facebook advertising.

These modules are to-the-point, actionable and easy to follow, specifically designed for people with little to no experience in Facebook advertising or digital marketing. I look forward to sharing this information with you and contributing to your success as a mortgage broker or loan originator!

Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Is the course updated regularly?

Yes, we update the course regularly to keep up with Facebook's changes and we add new modules as well.

Get Started Now!




14 Video Modules You Can Watch From Any Device

4 Bonuses - Downloadable Documents:

-Campaign Planner (Excel)

-Facebook Ad Creative Planner (Excel)

-How Much To Spend On Facebook Ads (Excel)

-Facebook Ads Creative You Can Copy & Paste Right Away


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