Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.… Read More
A few days ago, Attorney General Patrick Morrisey (WV) issued a warning to small business owners about a new scam that tries to trick people into paying more than they should for domain names that could be considered “relevant” to their business.… Read More
As a consulting agency, we work on a retainer basis. Yet, every once in a while, we get an inquiry from a potential client who asks if we’re willing to work and get paid according to results.
“The better we do, the more you get paid”, they say.… Read More
This week’s ad review is about ads that are trying too hard to sell you on something….anything…. So, the question is, are 2 offers on an ad better than 1? Or are 5 even better? Here is an example. This is the ad of Carmel Plaza Dental in Carmel Mountain.… Read More
The short answers is: Yes, advertising is worth it! BUT…
For most small and medium sized businesses (SMB), advertising is a knee jerk reaction, not something well planned out, and much of it is wasteful and ineffective for a number of different reasons.… Read More