One common denominator to almost all industries is seasonality. Most industries have a high and a low in a one-year timeframe.
How could you make better marketing decisions if you had a long-term view of exactly when the downturns or upturns were in your industry?… Read More
One of the biggest challenges with print media is that there’s so much waste in your spend. This waste is evident in the fact that the cost per lead from print campaigns can be 10x higher or more compared to leads coming from digital marketing tactics.… Read More
An article in Inc magazine quoted a study that found that more than half of all small businesses do not have a website – wow, that’s a scary statistic.
Unless you don’t care about growing your business, or providing better customer service, then I suppose you don’t need one.… Read More
There’s nothing quite like the feeling you have the day you quit your job to start your own company. It’s nothing short of exhilarating and sheer terror all wrapped up in one giant ball of nervous anticipation to get going.
Your emotions run high the day you leave the comfort of a normal job.… Read More
There’s nothing worse in advertising than spending money on ads that don’t give you a good return on spend. Do you ever wonder if your ads are even written effectively?
Perhaps you have hired a media buyer that is placing ads for you.… Read More
