Following the lead of employers, some lenders are more often looking into an applicant’s social media presence (Facebook, Twitter, Yelp and others) to learn more about their businesses. Checking profiles and customer review sites has become especially important for alternative lending institutions which tend to deal with higher-risk loans, typically small businesses and start-ups with little or no credit history.… Read More
Recently I tweeted a case study from Search Engine Watch about this. In their article, they write about their experience producing a large piece of content to promote their company.
The case study is well documented and they show numerically the impact this project had on their web traffic.… Read More
So, I was browsing on Facebook a few days ago, checking out my friends’ status, birthdays, etc., when an ad called my attention. It was a book about children’s education, The Missing Alphabet: A Parents’ Guide to Developing Creative Thinking in Kids.… Read More
If all your customers pay for your company’s products and services the very first time they meet you, and they come back throughout the year and spend lots more money, and you don’t need any repeat business, then don’t read anymore.… Read More
Did you try advertising on RSVP and did not get good results? With the high costs of traditional advertising, people are often looking to improve the ROI on their marketing tactics. With costs of thousands per month and long term contracts, most advertisers are not willing to just take an average 2% response rate.… Read More