When thinking about lead generation online Google Adwords is often part of initial discussions for driving leads, and I would say in many cases it’s one of the most effective at lead generation for a number of different reasons. Facebook ads as a tactic generally don’t come up as often in initial conversations.… Read More
Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.… Read More
Baby boomers and seniors are two segments that are very often forgotten by marketers… especially by online marketers.
And even in traditional advertising, the most prominent advertisers in this niche are companies like AARP, casinos, or pharmaceuticals. As online marketers, we’re missing out.… Read More
If your business or company attends trade shows or other specialty events like festivals, street fairs, entertainment events, an event at a mall, beer festival, corporate health fair, etc, then Facebook sponsored posts can be used very effectively the day of the event to create awareness and drive customers to your booth or location for very little cost.… Read More
It’s an often cited statistic that only s single digit percentage of your website visitors convert to a lead on the first visit. Sounds pretty bad, no? The actual conversion percentage varies greatly on your website and industry vertical, but regardless, what can you do to improve those conversions?… Read More