As a business owner, it’s hard to keep your focus on your customers and not your competitors when your competitors are nipping at your heels online and offline. Any good business strategy online or offline, however, begins with understanding your customers’ needs and compelling them to take action (e.g.… Read More
No surprise, but everyone knows that word-of-mouth marketing is the best source for new customers that a small business can acquire. If you haven’t started acquiring online business reviews from your customers you’re missing a huge opportunity to help your small business grow.… Read More
Ever wondered if the headline you developed for the newspaper or magazine ad was the best it could be? Or maybe you developed multiple offers and didn’t know which would work better in the ad?
For not much cost or time, you can run tests in Adwords and quickly receive feedback on a number of different advertising elements.… Read More
Are you an independent retail franchise business owner, or the founder of a retail concept and selling it to franchisees?
Regardless of whether or not you’re a retail franchisor, or a franchisee, how you compete online is one of the most important decision you make.… Read More
Correctly segmenting your pay-per-click (ppc) ads, whether it’s through keywords or the content network, can lead to higher click through rates (CTR), higher revenue, and higher ROI.
Split testing ads is an essential tactic in improving your ads performance in Google Adwords.… Read More