As regional franchise developer, geographically how do you decide where to put your new franchise locations? If you’re in a new market, where do you put your second and third franchise sites geographically? Close to each other or far apart? How do you decide?… Read More
There’s nothing worse in advertising than spending money on ads that don’t give you a good return on spend. Do you ever wonder if your ads are even written effectively?
Perhaps you have hired a media buyer that is placing ads for you.… Read More
I’ve mentioned this statistic in other posts, but did you know very few of your existing customers actually converted on their first visit to your website? The actual conversion percentage on a first visit varies greatly depending on the industry, but it’s generally single percentage points.… Read More
Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.… Read More
Baby boomers and seniors are two segments that are very often forgotten by marketers… especially by online marketers.
And even in traditional advertising, the most prominent advertisers in this niche are companies like AARP, casinos, or pharmaceuticals. As online marketers, we’re missing out.… Read More