We ran two case study video examples to gain insight into the differences between promoting a video on Facebook (optimizing for video views) versus promoting the same video on YouTube (True View Ads created with Adwords for Video). We wanted a better understanding of the video statistics, such as engagement, view rate, cost per view (CPV), and cost per thousand impressions (CPM).… Read More
Customers are searching for answers to their questions, for information, for education and if you’re not producing content that answers those queries and searches you will lose out.
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Without content you have nothing to say. People that have nothing to say have no influence.
Do you struggle to write effective headlines for your blog posts, articles, or ads?
You’ve invested time and money in its creation and without an effective headline your content won’t get read or shared by others.
One of the biggest challenges with print media is that there’s so much waste in your spend. This waste is evident in the fact that the cost per lead from print campaigns can be 10x higher or more compared to leads coming from digital marketing tactics.… Read More