If your phone is ringing off the hook with new dental patients, you probably don’t need to read this post. You probably have a robust local SEO strategy in place and are hitting that Google 3-pack sweet spot (more about that later).… Read More
Choices – where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google?
I wrote a post a while back on Yelp advertising here that was one of the most commented posts we have, and the majority of the comments are negative about advertising on one of the top online review sites.… Read More
I recently reached out to some of San Diego’s experienced digital marketers and asked them what their top two recommendations were for social media tools for small and medium businesses.
Although there were the common tools mentioned, there were some surprises and ideas many may not have thought of.… Read More
One common denominator to almost all industries is seasonality. Most industries have a high and a low in a one-year timeframe.
How could you make better marketing decisions if you had a long-term view of exactly when the downturns or upturns were in your industry?… Read More
If you care about your business’ longevity and its ability to acquire customers content is vital to your online marketing efforts. Entire companies have been turned around financially just because they began producing content on an ongoing basis and put it online.… Read More