No surprise, but everyone knows that word-of-mouth marketing is the best source for new customers that a small business can acquire. If you haven’t started acquiring online business reviews from your customers you’re missing a huge opportunity to help your small business grow.… Read More
Ever wondered if the headline you developed for the newspaper or magazine ad was the best it could be? Or maybe you developed multiple offers and didn’t know which would work better in the ad?
For not much cost or time, you can run tests in Adwords and quickly receive feedback on a number of different advertising elements.… Read More
As a small or medium-sized business, you are approached often with people wanting to sell you traditional advertising, everything from the Yellow Pages, newspapers and magazines, to radio and cable TV. And most likely you’ve been approached by media buyers too that claim to plan, implement, and purchase advertising flawlessly and at no cost to you other than the expense of paying the advertiser for the space.… Read More
Are you a small or medium sized business that struggles to figure out where to put your advertising spend? Does it go into traditional advertising or online marketing, such as Google PPC, or SEO. Oh where oh where do I spend?… Read More
Are you an independent retail franchise business owner, or the founder of a retail concept and selling it to franchisees?
Regardless of whether or not you’re a retail franchisor, or a franchisee, how you compete online is one of the most important decision you make.… Read More