Small business owners often wonder if coupons work and many times business owners get frustrated when they feel they have to offer coupons in order for a person to try their product or service. “Why?” They ask. “Why do I have to discount my products, it’s already tough enough”, they often complain.… Read More
As a consulting agency, we work on a retainer basis. Yet, every once in a while, we get an inquiry from a potential client who asks if we’re willing to work and get paid according to results.
“The better we do, the more you get paid”, they say.… Read More
This week’s ad review is about ads that are trying too hard to sell you on something….anything…. So, the question is, are 2 offers on an ad better than 1? Or are 5 even better? Here is an example. This is the ad of Carmel Plaza Dental in Carmel Mountain.… Read More
Did you try advertising on RSVP and did not get good results? With the high costs of traditional advertising, people are often looking to improve the ROI on their marketing tactics. With costs of thousands per month and long term contracts, most advertisers are not willing to just take an average 2% response rate.… Read More
If you’re a small business, then you know that every dollar you put towards marketing and advertising needs to pay for itself. There is a saying in the advertising industry that 50% of your advertising spend goes to waste, but what 50% is it?… Read More