Small business owners often wonder if coupons work and many times business owners get frustrated when they feel they have to offer coupons in order for a person to try their product or service. “Why?” They ask. “Why do I have to discount my products, it’s already tough enough”, they often complain.… Read More
Facebook Ads, Stock Photos and Branding. How to balance branding with the fast pace of digital ads.
Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.… Read More
When Your Website Looks Too Much Like a Template
As a full service digital marketing agency, one of our services includes designing websites for clients. However, we view web design as a business tactic with the goal of generating revenue. Our business foundation is increasing our client’s value, and that can only be generated through financial growth.… Read More
Why you should ignore branding.
If you’re a small to medium-sized business, lets say under $6 million in sales, ignore branding initiatives and tactics, and stick with direct response marketing tactics that make your phone ring. Ok maybe don’t ignore branding completely, but let’s keep branding simple and put the emphasis on direct response marketing tactics that grow cash flow.… Read More