Many restaurants and food companies are still painfully slow in adopting digital marketing. You only have to pick up a local print publication to see the ad dollars that go into inefficient traditional marketing. Or a little competitive analysis on digital spend for restaurants, and food companies show that few are fully embracing digital marketing – leaving Restaurant SEO, Google Ads, Facebook Ads and Instagram advertising to their more digitally savvy competitors.… Read More
Choices – where to put your marketing budget is a common question with all our clients. Clients often ask us about Yelp advertising, whether they should allocate funds to it, and should they use Yelp over Google?
Below I go into a comparison between the two platforms to help you decide which is the better platform for you.… Read More
Do Google Ads Work for Restaurants?
Absolutely Google ads work. Remember this about Google – whether we’re talking about Google Ads or Google organic searches and SEO, no other marketing tactic provides your restaurant a constant stream of pre-qualified leads 24 hours a day, 7 days per week like Google.… Read More
The short answer to this question is no – provided you have the ability to run Facebook ads from within the Facebook Ad Manager platform instead. Facebook Boost Posts have a specific objective and do not align with business outcomes. There are other far more effective Facebook ads to run than a Boost post.… Read More
Have you checked your Yelp reviews lately? Have you received a less than favorable review from a customer? Have you fired any employees (hurry and check your reviews)? Wish you could get rid of that negative Yelp review? If yes, then read on.… Read More