You just published some great content on your website or blog but without a promotional strategy almost nobody will see it. Google may or may not send you organic traffic. And the build it and they will come theory, or, in this case, write about it and they will come, is not going to get it done.… Read More
There is so much hype this time of year around holiday marketing that it is challenging as a small or medium business to stand out from the giant retailers or larger competitors. Fortune 500 companies dump millions of advertising dollars into traditional media promoting offers, great deals, and deep discounts.… Read More
When thinking about lead generation online Google Adwords is often part of initial discussions for driving leads, and I would say in many cases it’s one of the most effective at lead generation for a number of different reasons. Facebook ads as a tactic generally don’t come up as often in initial conversations.… Read More
Growing a brand is of high concern of any growing business. Companies spend heaps of time and money perfecting their logos and color schemes. Many times, however, the focus on branding can take over common sense, especially when it comes to online advertising.… Read More
Baby boomers and seniors are two segments that are very often forgotten by marketers… especially by online marketers.
And even in traditional advertising, the most prominent advertisers in this niche are companies like AARP, casinos, or pharmaceuticals. As online marketers, we’re missing out.… Read More