One of the biggest problems with conversion for large national multi-location business websites (e.g. franchises) has to do with consumer usability and global menus that lead customers away from local contact information. Site usability is poor as a result and consumers get lost easily once on the website and it becomes difficult for the customer to find local contact information – this greatly inhibits lead generation and sales.… Read More
Don’t Miss these Landing Page Optimization Tips
The two most basic principles of online marketing are driving traffic to your site and converting that traffic to a paying customer. On average, people spend ten times the amount of money driving traffic to their website as they do on improving the conversion of that traffic.… Read More