If you’re a small to medium-sized business, lets say under $6 million in sales, ignore branding initiatives and tactics, and stick with direct response marketing tactics that make your phone ring. Ok maybe don’t ignore branding completely, but let’s keep branding simple and put the emphasis on direct response marketing tactics that grow cash flow.… Read More
No surprise, but everyone knows that word-of-mouth marketing is the best source for new customers that a small business can acquire. If you haven’t started acquiring online business reviews from your customers you’re missing a huge opportunity to help your small business grow.… Read More
Ever wondered if the headline you developed for the newspaper or magazine ad was the best it could be? Or maybe you developed multiple offers and didn’t know which would work better in the ad?
For not much cost or time, you can run tests in Adwords and quickly receive feedback on a number of different advertising elements.… Read More
As a small or medium-sized business, you are approached often with people wanting to sell you traditional advertising, everything from the Yellow Pages, newspapers and magazines, to radio and cable TV. And most likely you’ve been approached by media buyers too that claim to plan, implement, and purchase advertising flawlessly and at no cost to you other than the expense of paying the advertiser for the space.… Read More