As a small or medium-sized business, you are approached often with people wanting to sell you traditional advertising, everything from the Yellow Pages, newspapers and magazines, to radio and cable TV. And most likely you’ve been approached by media buyers too that claim to plan, implement, and purchase advertising flawlessly and at no cost to you other than the expense of paying the advertiser for the space.… Read More
Are you a small or medium sized business that struggles to figure out where to put your advertising spend? Does it go into traditional advertising or online marketing, such as Google PPC, or SEO. Oh where oh where do I spend?… Read More
Are you an independent retail franchise business owner, or the founder of a retail concept and selling it to franchisees?
Regardless of whether or not you’re a retail franchisor, or a franchisee, how you compete online is one of the most important decision you make.… Read More
Correctly segmenting your pay-per-click (ppc) ads, whether it’s through keywords or the content network, can lead to higher click through rates (CTR), higher revenue, and higher ROI.
Split testing ads is an essential tactic in improving your ads performance in Google Adwords.… Read More