With all the privacy concerns enveloping Facebook recently, they have announced that starting in July many targeting categories will no longer be available to use for advertisers after October of 2018. We are referring to the categories that show up when you browse the Detailed Targeting section when defining your targeting audience (Demographics, Interests and Behaviors).… Read More
It’s always good to know your competition! Did you know you can now view your competitor’s ads on Facebook? It’s easy.
1. Go to your competitor’s Facebook page
2. Click on Info and Ads (left menu)
3. Scroll to see all the ads
Understanding what ads your competitors are running on Facebook will allow you to make better decisions in terms of ad spend and perhaps give you a bit of insight into the top level advertising strategy.… Read More
Chatbots for Realtors
Did you know chats can boast 98% open rates? Or that more than 90% of text messages are opened and read within three minutes, with an average response rate of 32%?
In a simplified way, chats are real-time, more advanced forms of text messages – and chatbots are the automated version of chats.… Read More
…and what to do about it!
You’ve probably heard Facebook mentioned in the news lately. “People’s data was taken…” “Breach of data…” “Your user information…” Yes, it’s true. Many users’ information was taken and used for political advertising in these past elections.… Read More